Artisanal dried pasta line launches in select Whole Foods Market stores across Northern California
Flour + Water in San Francisco announces the debut of Flour + Water Foods, a Modern American pasta company born out of the award-winning restaurant known for blending Italian tradition with Northern California influences. With the launch, Flour + Water Foods offers four boxed dried pastas developed by co-chefs Thomas McNaughton and Ryan Pollnow to bring the craftsmanship of Flour + Water’s cuisine to the home table. Led by veteran Consumer Packaged Goods Executive Dan Nestojko, the newly created division of the company marks the restaurant’s first consumer retail product.
“Flour + Water Foods represents extensive research and development to nail the perfect dried pasta for the home, elevated to the very high standards of one of the most celebrated pasta destinations in the country,” says Nestojko. “We’re thrilled to be debuting our launch line at Whole Foods Market, a collaboration that will allow us to introduce Flour + Water Foods to our entire Northern California community.”
“We’re very excited to be working with Flour + Water for the launch of Flour + Water Foods in our Northern California stores,” says Patrick Wyman, Local Forager at Whole Foods Market. “Flour + Water Foods is emblematic of the delicious products we love to champion and I can’t wait for our customers to find them on our shelves.”
Launch offerings include Spaghetti, Elbow Macaroni, Penne, and Campanelle, all crafted with certified organic, North American Semolina grains and artisanal bronze dies for incredible texture.
“Simplicity is difficult to perfect, but it’s something we’ve been obsessed with since day one at Flour + Water,” says McNaughton. “Flour + Water Foods brings our time-tested techniques into your kitchen, and we’re proud to be introducing this line to make it easier to get dinner on the table.”