A food technology pioneer turns 150. Integration in the Stern-Wywiol Gruppe gives this specialist for custom flavourings additional capabilities and capacities. OlbrichtArom combines long expertise with the advantages of a start-up.
This year, OlbrichtArom, a producer of custom flavourings, celebrates its 150th anniversary. OlbrichtArom specializes in improving the flavour of foods to make them unique and distinctive.
In 1872 Dr. Louis Naumann, a producer of spice extracts, signed the certificate of incorporation of what would become today’s OlbrichtArom. After the Second World War the company was divided into various units, one of which specialized in the development of flavourings. Since 2010 OlbrichtArom has been part of the Stern-Wywiol Gruppe, one of the most successful internationally operating companies in the food and feed ingredients industry.
OlbrichtArom is an expert in custom flavours. Its products optimize the taste of foods such as baked goods and confectionery, dairy products and plant-based meat and milk alternatives. Whether liquid or powdered flavouring, sweet or savoury, vegan, functional, natural or synthetic, any customer requirement can be met.
The company is not merely resting on its long tradition and expertise. With its integration into the Stern-Wywiol Gruppe, OlbrichtArom was reorganized and now operates like a flexible, young company. “From our 150 years of experience we have the expertise needed for modern food production. In line with the tradition of our founder, we’re always curious about creating new things,” says Alexander Höner, Commercial Director at OlbrichtArom. “From the beginning, our company had a pioneering spirit. As part of the Stern-Wywiol Gruppe, we can ramp our passion up to a higher level.”
At the Stern Technology Center in Ahrensburg, OlbrichtArom has laboratories where its flavourists develop flavourings, run tests and perform sensory analyses using the latest technology. The climate-controlled sensory laboratory offers ideal ambient test conditions, with light sources for warm, cold and red light. Five modern sensory booths ensure individual results.
Through its collaboration within the Group’s network of subsidiaries, OlbrichtArom offers customers high added value. The specialist companies under the Stern-Wywiol umbrella produce a wide variety of functional ingredients. Interdisciplinary applications technology is the Group’s recipe for success, and subsidiaries frequently work together to find solutions. The resulting innovations give the Group and OlbrichtArom an advantage over the competition.
OlbrichtArom has always had flexible structures and flat hierarchies. Thus, individual employees enjoy a high degree of freedom to innovate. At the same time, the 20 foreign subsidiaries of the Stern-Wywiol Gruppe enable OlbrichtArom to be close to customers around the world.
With its capabilities in key categories like plant-based, clean label and free from foods, nutritional supplements and enriched foods, the Stern-Wywiol Gruppe is the ideal platform for the continued growth of OlbrichtArom. “We offer customers the flexibility and fast decision-making of a start-up, with the logistical and technical capabilities of a global corporation,” explains Alexander Höner. “We use the network and technical resources of the Stern-Wywiol Gruppe to continue to grow, assist customers on-site around the world, and develop innovative new solutions even after 150 years.”