BBM 72 - January 2024

BBM • JANUARY - OCAK 2024 77 ARTICLE • MAKALE South American market. In the long run, the potential for easi- er import of raw materials from Russia could enhance Turkey’s competitiveness globally. Analyzing these crisis and opportunity scenarios thoroughly, at Pakun, we continue our journey without unwavering momentum.” WE AIM TO ACHIEVE A 100 MILLION DOLLARS IN EXPORTS Oğuzcan Türk emphasized their close monitoring of develop- ments in international markets, covering aspects such as pro- duction, yields, and exports. He further revealed their expansion plans for 2024 and beyond, pinpointing Cuba, Chile, Mexico, Mozambique, Sao Tome, and Dominica as new target markets. Pakun Foreign Trade Manager Oğuzcan Türk shared the fol- lowing details about Pakun’s 2024 objectives: “At present, Pakun conducts exports tomore than 50 countries across four continents. Our aim for 2024 is to increase our sales in East Africa, West Africa, and Central Africa, where we have a strong presence, by at least 50 percent. Ensuring sustainabil- ity in the new markets we’ve entered is crucial. To expand our market share in existing markets, we emphasize accurate market research and invest in R&D. We aspire to assign greater signifi- cance to Asian countries compared to previous years and intend to incorporate new nations into our market. Apart from maintain- ing a robust market diversity, completing the supplier registration procedures for the World Food Program and handling tenders remain among our top priorities.” Reminding that they were awarded the European Taste and Quality Award in 2023 with their Durgun brand pastry and pas- try flour, Türk stated, “We want to expand our market network in the European market and make our shipments continuous. We have a high appetite for developing our award-winning flour and adding new ones. Our ultimate goal for 2024 is to increase our exports to over 100 million dollars by taking significant steps in the fields of production and R&D. rikçi kayıt prosedürlerini tamamlayıp ihale yüklemeleri yapa- bilmek de yine önceliklerimiz arasında. 2023 yılında Durgun marka pastalık ve böreklik unlarıyla Avrupa Kalite ve Lezzet Ödülü’ne layık görüldüklerini hatır- latan Türk, “Avrupa pazarında pazar ağımızı genişletmek ve sevkiyatlarımızı sürekli hale getirmek istiyoruz. Ödüllü unu- muzu geliştirme ve yenilerini ekleme konusunda iştahımız yüksek. 2024 yılı için nihai hedefimiz, üretim ve AR-GE alan- larında kayda değer adımlar atarak ihracatımızı 100 milyon doların üzerine çıkarmak” diye konuştu.