BBM 75 - April 2024

BBM • APRIL - NİSAN 2024 58 INTERVIEW • RÖPORTAJ health-compatible solutions for businesses with advanc- ing technology. “We not only provide our customers with high-performance coding devices but also offer services with eco-friendly materials and sustainable production pro- cesses. As we move towards the future, we will continue to use the power of technology to enhance the competitive- ness of businesses and build a better future for the envi- ronment,” said Alper Yurdakul, answering our questions as follows: Hello Mr. yurdakul, could you provide us with informa- tion about yourself and the work of Projet Elektronik? Projet Elektronik, as the official partner of Markem-Imaje in Turkey, has been successfully providing sales and technical support services of industrial coding and marking equipment and consumables for more than 30 years. Markem-Imaje is a leading global leader in the coding in- dustry, providing reliable solutions for a wide range of coding needs from packaging to pallets with various printers such as large and small character Continuous Inkjet printers, Thermal Transfer Overprinters, Laser Marking, and Print&Apply Label- ing Systems. I have been working at Projet Elektronik for 17 years, serv- ing as a Deputy Sales Manager. I continue to provide new and innovative solutions tailored to the evolving needs of our customers and various industries. Could you provide information about the size of the Turkish market in which you operate in the field of Coding and Branding technologies? Industrial coding and marking technologies encompass various technologies as I mentioned, including continuous inkjet printers for both large and small character printing, la- ser marking, thermal transfer coding, barcode, and labeling systems. These technologies are essential in almost all indus- tries, particularly in sectors such as food and beverage, phar- maceuticals, cosmetics & personal care, chemicals, plastics, cable & wire, automotive, metals, and packaging industries, where they are widely used. Applications in these sectors fulfill important functions such as tracking, identification, and quality control of products, thereby enhancing product and brand reliability. You have been operating in the field of Coding and Branding technologies in Turkey for over 30 years. How do you perceive the changes in the sector? Previously, customers’ demands were limited to merely printing production and expiration dates on their products. However, with the development of new technologies and soft- ware, products can now be identified and tracked, enhancing traceability. As a result, the coding sector has evolved beyond printers that only print dates; it now offers new systems that uygun çözümler sunmaya odaklandıklarını aktardı. “Müşte- rilerimize sadece üstün performanslı kodlama cihazları de- ğil, aynı zamanda çevre dostu malzemeler ve sürdürülebilir üretim süreçleriyle de hizmet veriyoruz. Geleceğe doğru ilerlerken, teknolojinin gücünü kullanarak işletmelerin reka- bet gücünü artırmaya ve çevre için daha iyi bir gelecek inşa etmeye devam edeceğiz” diyen Alper Yurdakul’un soruları- mıza verdiği cevaplar şöyle: MerhabaAlper beybizekendinizveProjet Elektronik’in çalışmaları hakkında bilgi verebilir misiniz? Projet Elektronik A.Ş., Türkiye'deki Markem-Imaje'nin resmi distribütörü olarak, endüstriyel kodlama ve marka- lama ekipmanları ile sarf malzemelerinin satışı ve teknik destek hizmetlerini 30 yılı aşkın bir süredir başarıyla sun- maktayız. Markem-Imaje, kodlama sektöründe küçük ve büyük ka- rakter Inkjet Kodlama, Termal Transfer, Lazer Markalama, Print&Apply Etiketleme Sistemleri gibi çeşitli cihazlarla pa-