BBM Magazine 90 - July/Temmuz 2025

BBM • JULY - TEMMUZ 2025 34 COVER STORY • KAPAK DOSYASI Could you please tell us about Schubert’s operations, which now span nearly 60 years? Gerhard Schubert GmbH, based and founded in Crailsheim in 1966, has been building packaging machines for nearly 60 years. Together with its German subsidiaries Schubert Packag- ing Systems, Schubert Additive Solutions, Schubert Fertigung- stechnik and Schubert System Elektronik, the medium-sized family business offers a comprehensive portfolio for future- proof packaging solutions. The company attaches particular im- portance to sustainability, and extensive measures are realised under the umbrella of ‘Mission Blue’. Schubert develops and produces highly flexible and very efficient top-loading machines for a wide range of industries, including pharmaceuticals, cosmetics, food as well as pet food and technical articles. The packaging machine manufac- turer also offers companies comprehensive consulting, devel- opment and other services – from packaging development to digital services. With its ‘Packaging Competence Center’, Schubert accompa- nies its customers on the path to more sustainable packaging processes. The Schubert experts provide support in the selec- tion of materials, the design of packaging and in achieving ma- chineability. The PCC is part of the Mission Blue sustainability programme, with which Schubert focuses on its corporate and social responsibilityfor sustainable action. With a total of 1,700 employees worldwide, the Schubert Group is represented internationally by Schubert North Ameri- ca LLC (USA), Schubert Packaging Automation Inc (Canada) and Schubert UK Ltd (United Kingdom). How do you align your long-standing family business cul- ture, dating back to 1966, with your innovation- and quality- oriented vision? Innovation has shaped the history of Gerhard Schubert GmbH from the very beginning. Founder Gerhard Schubert brought robotics to the packaging industry for the first time, fol- lowing the example of the automotive industry, and since then has always focused on pioneering technologies. In the late 1970s, Gerhard Schubert saw a palletizing robot at the US pharmaceutical company Johnson & Johnson. Inspired, he developed the SNC-R1, or “Roby”, the first robot designed for packing individual chunky products in trays or boxes. Roby had its debut at the Interpack trade show in 1981, playing the game of Mühle (Nine Men’s Morris). In 1984, the model automated a chocolate packaging line for the first time and laid the foundation for further develop- ments, one of which set standards in the same year. In 1984, the SNC-F2 marked the beginning of the successful automa- tion journey of a technology that successfully packs products Schubert neredeyse 60 yıla uzanan faaliyetleriyle sektör- de önemli bir yer edindi. Bize şirketin bu süreçteki gelişimin- den bahseder misiniz? Gerhard Schubert GmbH, 1966 yılında Crailsheim’da kurul- muş ve o zamandan bu yana ambalaj makineleri üretmekte- dir. Bugün, Almanya’daki iştirakleri olan Schubert Packaging Systems, Schubert Additive Solutions, Schubert Fertigung- stechnik ve Schubert System Elektronik ile birlikte bu orta öl- çekli aile şirketi, geleceğe yönelik ambalaj çözümleri için kap- samlı bir portföy sunmaktadır. Şirket, sürdürülebilirliğe özel bir önem vermekte ve bu doğrultuda ‘Mission Blue’ başlığı altında kapsamlı önlemler hayata geçirilmektedir. Schubert, ilaç, kozmetik, gıda, evcil hayvan gıdaları ve teknik ürünler gibi çeşitli sektörler için son derece esnek ve yüksek verimli top-loading (üstten beslemeli) makineler geliştirip üretmektedir. Ambalaj makineleri üreticisi olarak Schubert, ambalaj geliştirmeden dijital hizmetlere kadar ge- niş bir yelpazede danışmanlık, geliştirme ve çeşitli hizmetler de sunmaktadır.