: 62 March - Mart 2023

CONSUMPTION RESEARCH • TÜKETİM ARAŞTIRMASI BBM • MARCH - MART 2023 74 plays a role in this. The fact that English is the official lan- guage is also an advantage for companies. Singapore is among the most liberal countries in the world in terms of foreign trade policies. Regional and bilateral integrations and free trade agree- ments constitute one of the cornerstones of Singapore’s foreign trade policy. Its extensive network of regional inte- grations and free trade agreements connects Singapore to countries in the region as well as to advanced econo- mies and new markets. Singapore has a network of bilat- eral and regional free trade agreements with more than 65 countries. As one of the most dynamic countries in South East Asia, exporters wishing to participate in the Singapore market or the markets of other Southeast Asian countries usually work with representatives or distributors. Due to its location on an important trade route, its well- developed economy and the importance it attaches to re- gional and international multilateralism, Singapore has an international influence beyond its specific weight. It is also possible for branded restaurants and cafés oper- ating in the gastronomy sector to utilize the area in question, as people in the region are fond of eating and attach special importance to it. BAKERY PRODUCTS MARKET The bakery and cereals market consists of retail sales of baking ingredients, baking mixes, bread and rolls, break- fast cereals, cakes, pastries and sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods and savory biscuits. The market is valued according to retail selling price (RSP) and includes any ap- plicable taxes. The Singaporean bakery & cereals market had total rev- enues of $766.5m in 2020, representing a compound an- nual growth rate (CAGR) of 5.8% between 2016 and 2020. Market consumption volume increased with a CAGR of 5% between 2016-2020, to reach a total of 143.4 million ki- lograms in 2020. The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.2% for the five-year period 2020 - 2025, which is expected to drive the market to a value of $941.4m by the end of 2025. Key companies in the Bakery and Cereals in Singaporean Market include QAF Ltd and Khong Guan Biscuit Factory (S) Pte Ltd. önlenmiş olması bunda rol oynamaktadır. İngilizcenin resmi dil olması firmalar açısından ayrıca bir avantaj yaratmaktadır. Singapur dış ticaret politikaları açısından dünyadaki en liberal ülkeler arasında yer almaktadır. Bölgesel ve ikili entegrasyonlar ile serbest ticaret anlaşma- ları Singapur dış ticaret politikasının temel taşlarından birisini oluşturmaktadır. Sahip olduğu geniş bölgesel entegrasyonlar ve serbest ticaret anlaşmaları ağı, Singapur’u bölge ülkeleri- nin yanı sıra, gelişmiş ekonomilere ve yeni pazarlara bağla- maktadır. Singapur 65’den fazla ülkeyi kapsayan ikili ve böl- gesel serbest ticaret anlaşması ağına sahiptir. Güney Doğu Asya’nın en dinamik ülkelerinden biri olan Singapur pazarında veya diğer Güneydoğu Asya ülkelerinin pazarlarında yer almak isteyen ihracatçı firmalar genellikle temsilciler veya distribütör firmalarla çalışmaktadır. Singapur, gerek önemli bir ticaret yolunun üzerinde bu- lunması ve gelişmiş bir ekonomiye sahip olması, gerek böl- gesel ve uluslararası çok taraflılığa atfettiği önem nedeniyle, uluslararası alanda özgül ağırlığının ötesinde etkiye sahip bir ülkedir.