BBM 71 December 2023

BBM • DECEMBER - ARALIK 2023 50 INTERVIEW • RÖPORTAJ Hello, and thank you for the kind invitation. At Malogra Consulting, we’ve been providing financial management so- lutions to businesses for approximately seven years. When I initially founded the company, my starting point was observ- ing that financial awareness was relatively low in almost all businesses. I noticed that businesses often found themselves in difficulties due to incorrect financial decisions. Unfortunately, globally and especially in our country, account- ing and finance departments and their functions are often con- flated in businesses. This tendency leads companies to operate mainly froman accounting perspective, lagging behind in future- oriented planning. To put it simply, we can distinguish between accounting and finance: while accounting records and reports a business’s past monetary transactions to the government, fi- nance aims to plan, track, suggest, and develop measures for the future based on a business’s past activities, thereby ensur- ing controlled movement and increased profitability. At Malogra Consulting, we enable our clients to improve their businesses by increasing profitability through various fi- nancial management processes. Our services include finance department management, budget reporting and analysis, fea- sibility reports, incentive and grant consultancy, export consul- tancy, and finding potential customers abroad. Could you discuss the importance of exports for Turkish companies as a developing country? In fact, the revenue generated from exports is a crucial pa- rameter for every business and country, regardless of whether they are developed or developing. Exporting plays a pivotal role as a gateway for countries and businesses. Firstly, it offers opportunities for companies to expand and increase revenue in the international market. This not only means going beyond the local market but also enables companies to become glob- ally competitive. Exports also create a source of innovation and competi- tiveness. To exist in international markets, companies need to continuously improve their products and services, compelling them to be innovative. This increases motivation for invest- ment in technology and innovations, keeping businesses cur- rent and enhancing growth prospects. The advantages of earning foreign currency and distributing risks through exports cannot be overlooked. Generating in- come from abroad, especially for Turkish companies, provides currency diversification and protection against fluctuations in the economy. Moreover, exports create opportunities for Turkish compa- nies to develop international relations and enrich themselves culturally. This process opens doors to collaborations and partnerships, leading to new business prospects. Merhaba, kıymetli davetiniz için sizlere teşekkür ederim. Malogra Danışmanlık olarak yaklaşık 7 senedir işletmelere finansal yönetim çözümleri sunuyoruz. Firmanın kurucusu olarak yola ilk çıktığımda çıkış noktam finansal farkındalığın neredeyse tüm işletmelerde düşük olması, işletmelerin yan- lış finansal kararlar neticesinde zora düştüğüne dair gözlem- lerimdi. Maalesef tüm dünyada özellikle de ülkemizde muhasebe ve finans birimleri ile işleyişleri işletmelerde birbirine karıştırı- lıyor. Bu da işletmelerin genellikle muhasebe odaklı hareket ederek geleceğe yönelik planlamalarda geri kalmasına ne- den oluyor. Temelde muhasebe ve finansın ayrımını en basit hali ile yeri gelmişken şöyle yapabiliriz: Muhasebe işletmenin geç- miş para ve para türevindeki işlemlerinin kaydını tutan ve devlete beyan eden birimiyken, finans işletmenin geçmiş faaliyetlerinden yola çıkarak geleceğe yönelik planlama, takip, öneri ve önlem geliştirerek kontrollü hareket etmeyi, bu sayede de karlılık artışı sağlamayı amaçlayan birimidir.