BBM Magazine 86 - March-Mart 2025

71 BBM • MARCH - MART 2025 With operations in Jordan, Iraq, the UAE, and Egypt, your presence spans key regions. How do you ensure consistent quality and adaptability across such diverse markets? Operating in different countries presents both opportuni- ties and challenges. Each market has distinct needs, regu- lations, and consumer preferences. However, our extensive experience has given us a deep understanding of these variations, allowing us to tailor our strategies while maintai- ning consistent quality across all markets. “WE ARE MEETING MIDDLE EASTERN DEMAND WITH EUROPEAN INNOVATION” As an exclusive agent for several European compani- es, how do you bridge market needs between the Middle East and Europe? What trends do you foresee shaping the industry in the coming years? The Middle Eastern market is large and constantly gro- wing, driven by rapid population increases, and strong purchasing power. As a result, demand for food products continues to raise, making the region highly attractive to European and international companies. These companies seek experienced and trusted partners to help them adapt their technologies and innovations to local market needs – something that we as Al-Hazaa Investment Group highly value and actively support. One of the biggest industry trends is the increasing de- mand for fortified and healthier food products, driven by ri- sing consumer awareness. Additionally, digital transformati- on in grain processing is reshaping the industry, enhancing efficiency and sustainability. We believe AI and automation will play a key role in the future of milling and food producti- on, and we are closely following these developments. GLOBAL EXHIBITIONS AND IDMA You’ve been actively participating in high-profile exhi- bitions such as Gulfood and IAOM MEA. How do these platforms help you showcase your innovations and build strategic relationships? Participating in global exhibitions has significantly helped us expand our network, strengthen relationships with cus- tomers and partners, and attract potential clients. These platforms also keep us up to date with the latest industry innovations and market trends. Over the years, our presen- ce at these events has played a crucial role in expanding our client base and increasing brand recognition. I am also looking forward to participating in the IDMA Istanbul, which is another key event in the region. What are Al Hazaa Investment Group’s long-term goals? Are there specific areas or technologies you’re focusing on to further solidify your role as a leader in the region? Our long-term vision is to help achieve the human right Al Hazaa Yatırım Grubu’nun uzun vadeli hedefleri ne- lerdir? Bölgedeki öncü konumunuzu daha da pekiştir- mek için odaklandığınız belirli alanlar veya teknolojiler var mı? Uzun vadeli vizyonumuz, herkesin güvenli ve sağlıklı gı- daya erişim hakkını uygun fiyatlarla elde etmesine yardımcı olmaktır. Orta Doğu’daki varlığımızı genişletmeye odaklan- dık ve özellikle önemli Arap Denizi limanları boyunca ope- rasyonlar kurmayı hedefliyoruz. Ayrıca, artan talebi karşılamak için operasyonlarımızı sü- rekli olarak genişletiyoruz. Geçen yıl, Al Hazaa Group mev- cut tesislerinin birçoğunu genişletti ve üretim kapasitelerini artırdı. PİYASADAKİ DALGALANMALARLA BAŞA ÇIKMAK Her yeni yolculuk, kendine has zorluklarla gelir. Şirke- tinizin bugünkü piyasada karşılaştığı en büyük engeller nelerdir ve bunları nasıl fırsata çeviriyorsunuz? INTERVIEW • RÖPORTAJ