BBM Magazine 88 - May/Mayıs 2025

BBM • MAY - MAYIS 2025 38 COVER STORY • KAPAK DOSYASI Sustainability and Eco-Friendly Production Will Take Center Stage Sustainability has become a key concern not only in ag- riculture and food but across all industries. Frozen food manufacturers will continue to focus on eco-friendly pro- duction methods and packaging. Efforts to reduce plastic usage, promote biodegradable packaging, and implement recycling-focused solutions will come to the forefront. More- over, production facilities designed for energy efficiency and processes that generate less waste will also become integral to this trend. Artificial Intelligence and Automation Technologies Will Multiply Frozen food production is becoming one of the areas that benefits most from technological advancements. Starting in 2025, artificial intelligence and automation technologies are expected to play an increasingly vital role in produc- tion processes. These technologies will boost production efficiency, lower costs, and help achieve more consistent product quality. High-Quality Ready Meals Will Gain Market Share Busy work schedules and changing lifestyles have fueled interest in ready meals. Frozen ready meals will remain key players in this trend. However, beyond speed and conve- nience, flavor and nutritional value will also be critical. Con- sumers will expect frozen ready meals to taste homemade and contain natural ingredients. Frozen meals made with high-quality meat, vegetables, and locally sourced ingredi- ents will command a significant market share. Biotechnology Will Enable Innovative Products That Reduce Environmental Impact Biotechnology stands out as another area with the po- tential to revolutionize frozen food production. In 2025, products developed using biotechnological methods and enhanced through genetic engineering for higher nutrition- al value will enter the market. These innovations will be es- pecially valuable in enabling more efficient production and minimizing environmental impact. Frozen Plant-Based Proteins Are on the Way The global decline in meat consumption—particularly in developed countries—and the rising interest in plant-based protein are ushering in a new era for the frozen food market. Starting in the new year, plant-based protein frozen prod- ucts will emerge as alternatives to meat and dairy. Proteins derived from plant sources such as soy, peas, and lentils will become both tasty and nutritious options, forming a signifi- cant part of the market. Demand for Local and Natural Products Will Increase Consumer interest in local and natural products is üretilen ve genetik mühendislik kullanılarak besin değerleri artırılmış ürünler piyasada yer alacak. Bu ürünler, özellikle daha verimli üretim süreçleri ve çevresel etkilerin minimize edilmesi açısından büyük önem taşıyacak. Dondurulmuş Bitkisel Proteinler Yolda Dünyada ve özellikle gelişmiş ülkelerde et tüketiminin azal- ması ve bitkisel proteine olan ilginin artması, dondurulmuş gıda pazarında yeni bir dönemi başlatıyor. Yeni yıl itibarıyla, dondurulmuş bitkisel protein bazlı ürünler, et ve süt ürünle- rinin yerini alacak alternatifler sunacak. Soya, bezelye, mer- cimek gibi bitkisel kaynaklardan elde edilen proteinler, hem lezzetli hem de besleyici alternatifler olarak pazarın önemli bir parçası haline gelecek.