BBM Pasta 2025

14 24-26 OCTOBER 2025 Produced by New Nutritional Industrial Co. (NNICO), part of Al-Hazaa Investment Group, Pasta Mamma leads Jordan’s pasta market with over 50% share and exports to more than 20 countries. Its three Swiss Bühler production lines deliver 184 tonnes per day, ensuring high quality, consistency, and efficiency across both domestic and export operations. Al-Hazaa’s vertically integ- rated system—covering milling, storage, feed, packaging, and renewable energy—ensures full control over the supply chain. Its Jordanian flour mills, with a 2,100-tonne daily capacity, have been 100% solar-powered since 2017, generating over 36 million kWh annually. This makes Pasta Mamma one of the region’s most sustainable pasta brands. The Group also operates Halloumi Foods Co., Jordan’s only instant noodle factory, producing up to 1.7 million packs daily under the Noodi brand. Using Bühler equipment and in-house flour, Halloumi has quickly gained local and international recognition. With Pasta Mamma and Noodi, Al-Hazaa Investment Group is shaping Jordan’s food industry—combining European technology, quality assurance, and sustainable innovation to bring the taste of Jordan to the world. Pasta Mamma: Jordan’s taste of quality and innovation Global pasta industry enters record-breaking era Global pasta producti- on is set to exceed 17 million tons in 2025, while exports are expected to reach 7.5 million tons. Italy ma- intains its leadership, and Turkey continues its strong upward mo- mentum with a target of 2 million tons in exports. Pasta continues to serve as the universal language of culinary cultures. As 2025 draws to a close, the global pasta industry is preparing for new records in both production and consumption, des- pite climate fluctuations and rising production costs. Forecasts indicate that global production will increase from 17 mil- lion tons in 2024 to 17.3 million tons by the end of 2025. Italy will conso- lidate its leadership with 3.6 million tons, followed by the United States (2.3 million tons), Turkey (2.1 million tons), and Brazil (1.6 million tons). India and Egypt, meanwhile, are emerging as new players, achieving double-digit growth in production thanks to increasing investments. GLOBAL DURUM WHEAT PRODUCTION ON THE RISE Worldwide, including in Turkey, durum wheat cultivation areas are expanding, and global durum wheat production is forecast to reach 37 million tons by 2025. This figure surpasses the five-year average of approximately 33 million tons. Canada stands out with production exceeding 6.5 million tons, and estimates suggest it could reach 7 million tons this year. Italy, the second-largest producer, is expe- cted to achieve around 4.2 million tons, while total EU production is projected to range between 5.5 and 6 million tons. Despite ongoing drought conditions, Turkey’s durum wheat output is expected to reach nearly 3.5 to 4 million tons.