BBM Magazine 69 - Octomber 2023

CONSUMPTION RESEARCH • TÜKETİM ARAŞTIRMASI BBM • OCTOBER - EKİM 2023 72 Eksun Gıda Ar-Ge merkezinde geliştirilen ürünlerin başında glütensiz un, diyabetik un, probiyotik un, antioksidan özellikli mor un gibi farklı ihtiyaçlara cevap veren unlar geliyor. Yine Ar-Ge merkezinde ihracat yapılan ülkeler için ekmek çeşitlerine yönelik unlar üretiliyor. Bunlardan en dikkat çeken ise Gana için üretilen tereyağlı ve yüksek besin değerlerine sahip ekmek. Gana için yetersiz beslenmenin önüne geçmek için besin değeri yüksek ve uzun süre bozulmayan ekmek geliştirmiş. Eksun Gıda, mavi ve beyaz yakalı olmak üzere yaklaşık 500 çalışana istihdam sağlıyor. Tekirdağ ve Konya fabrikalarında yeni nesil teknolojileri kullanan şirket, glütensiz un ve unlu mamüller olmak üzere farklı tüketici alışkanlıklarını dikkate alarak sosyal fayda anlayışıyla ürünler geliştiriliyor. INNOVATION IN FLOUR INDUSTRY FLOURISHES IN TEKİRDAĞ Eksun Gıda, the pioneering name behind the renowned brand Sinangil, graciously opened the doors of its Tekirdağ factory to give us an in-depth understanding of its technolo- gy-driven and research-centric endeavors. Having received approval from the Ministry of Industry and Technology in 2020, the R&D center focuses on research-intensive proj- ects. These projects emphasize international competitive- ness, contribute to national and international knowledge sources, and prioritize collaborations with universities, in- dustries, and public institutions. Eksun Gıda’s R&D center spearheads several innovative projects, including the development of gluten-free flour, bread, and baked goods. They also focus on diversifying flour varieties and finding optimal wheat blends to produce high-quality flour. Among the groundbreaking products from the center are gluten-free flour, diabetic flour, probiotic flour, and antioxidant-rich purple flour, all catering to diverse needs. Furthermore, the R&D team dedicates efforts to formulate flours tailored for the bread varieties demanded by their ex- port markets. A standout innovation is a butter-rich bread, high in nutritional value, specifically designed for Ghana. This bread, which has a prolonged shelf life, was developed to combat malnutrition in the region. Eksun Gıda is a considerable employer, providing jobs for nearly 500 individuals, both blue and white-collar workers. With factories in Tekirdağ and Konya employing next-gen- eration technologies, the company continues its innovative journey. Keeping diverse consumer habits in mind, they fo- cus on creating products like gluten-free flour and baked goods, all rooted in a philosophy of social benefit.