BBM Magazine 88 - May/Mayıs 2025

BBM • MAY - MAYIS 2025 24 COVER STORY • KAPAK DOSYASI has driven various manufacturers to expand their product range, thereby fueling the market growth. The growing demand for frozen bakery products can be attributed to busy lifestyles, high consumption of baked goods, and an emphasis on convenience. In addition, emerging economies are witnessing a growing interest in frozen bakery products due to urbanization and an expand- ing middle-class population. Furthermore, the expansion of e-commerce has facilitated the accessibility and availabil- ity of frozen bakery products. Consumers can now conve- niently order their favorite frozen bakery products from their homes and have them delivered directly to their doorstep. The competition has intensified with the growing number of frozen bakery product manufacturers entering the mar- ket, leading to an expanded product portfolio and improved marketing strategies. Consumers seek convenience, nutrition, and artisanal quality while preparing or purchasing baked goods, prompting manufacturers to enhance product quality and develop innovative products to cater to evolving consumer demands. Manufacturers are investing significantly in stra- tegic development initiatives, such as product innovation, research and development, mergers and acquisitions, and business expansion, to attract a broad customer base and enhance their market position. Prominent market players offer frozen bakery products, including bread and rolls, biscuits and cookies, donuts, and muffins. These products have extended product shelf-life due to the blast-freezing process. According to the ‘2023 Food and Health Survey’ conducted by the International Food Information Council, out of 1,022 Americans (aged be- tween 18 and 80 years), 61% of participants chose convenience as a major factor im- pacting food buying decisions in 2023, which was 56% in 2022. Preprocessed food allows consumers to save time and effort associated with food preparation and reduces baking time. Thus, the rising demand for frozen and convenience food drives the frozen bakery products market. Based on type, the frozen bakery prod- ucts market is segmented into breads and rolls, cakes and pastries, biscuits and cookies, and others. The breads and rolls segment held the largest share of the mar- ket. By category, the fro- zen bakery products market is bifurcated into gluten-free and üreticileri ürün yelpazelerini genişletmeye yöneltti ve böy- lece pazar büyümesini destekledi. Dondurulmuş unlu mamullere olan artan talep, yoğun ya- şam tarzlarına, yüksek fırın ürünleri tüketimine ve kolaylığa verilen öneme bağlanabilir. Ayrıca, gelişmekte olan ekono- miler, kentleşme ve genişleyen orta sınıf nüfusu nedeniyle dondurulmuş unlu mamullere olan ilginin arttığına tanık olu- yor. Dahası, e-ticaretin genişleme- si dondurulmuş unlu mamullerin erişilebilirliğini ve bulunabilirliğini kolaylaştırdı. Tüketiciler artık en sevdikleri dondurulmuş unlu ma- mulleri evlerinden kolayca sipariş edebiliyor ve doğrudan kapıla- rına teslim ettirebiliyor. Pazara giren dondurulmuş unlu mamul üreticilerinin sayısının artmasıyla rekabet yoğunlaştı ve bu da ge- nişleyen bir ürün portföyüne ve iyileştirilmiş pazarlama stratejile- rine yol açtı. Tüketiciler, fırınlanmış ürünleri hazırlarken veya satın alırken ko- laylık, besin değeri ve el yapımı kalite ararlar. Bu da üreticileri ürün kalitesini artırmaya ve değişen tü-