“Although 2023 was a challenging year for everyone, it seems that 2024 will be even tougher. While inflation might not rise at the same rate, it is expected to continue increasing, consequently affecting the purchasing power of the domestic market. Given these circumstances, businesses solely focused on the domestic market will face challenging times due to the anticipated slowdown in internal demand. Therefore, diversifying risks, broadening revenue streams, avoiding dependency on the contracting domestic market, and mitigating the adverse effects of exchange rate fluctuations should be prioritized by all enterprises.”