BLOG

A small country with a big food economy: The Netherlands

05 October 202612 min reading

Despite being one of Europe’s smaller countries in terms of land area, the Netherlands punches well above its weight in global agricultural and food trade. The logistical advantage provided by the Port of Rotterdam, its advanced food industry and strategic location at the heart of the European market have transformed the country into an important production, processing and distribution hub across the grain, flour, bread and pasta value chains. While Dutch wheat production can fluctuate significantly depending on weather conditions, the country’s milling and bakery industries stand out for their ability to transform imported raw materials into higher-value products.

When it comes to global agriculture, wheat and other grains may not be the first products associated with the Netherlands. The country is better known for its high-tech greenhouse production, vegetables, flowers, dairy products and intensive agricultural model. Yet a closer look at its grain and grain-based food industries reveals a different picture. Despite its limited domestic raw material base, the Netherlands is one of Europe’s notable grain importers, a well-established milling centre and home to a highly developed bakery market.

This structure also reflects the broader characteristics of the Dutch economy. Rather than relying solely on raw materials produced within its own borders, the country has developed considerable expertise in processing, logistics and the re-export of commodities sourced through global trade networks. In 2024, Dutch agricultural exports reached €128.9 billion, an increase of 4.8% compared with the previous year. According to Statistics Netherlands (CBS) and Wageningen Economic Research, the figure illustrates the remarkable scale of the Netherlands’ agri-food economy relative to the country’s size.


Wheat production fell to a 25-year low in 2024

Wheat lies at the heart of grain production in the Netherlands. However, the country’s maritime climate and rainfall patterns can cause substantial year-to-year fluctuations in output. The 2024 season provided one of the clearest examples.

According to CBS data, the Netherlands’ total wheat harvest fell to approximately 682,000 tonnes in 2024, marking the country’s lowest wheat harvest in 25 years. Production declined by 38.6% compared with the previous year. Excessive rainfall in the autumn of 2023 had a particularly severe impact on winter wheat sowing and yields.

Winter wheat production fell by 45.9% year on year to approximately 574,000 tonnes in 2024. Meanwhile, farmers used some of the land that could not be planted with winter wheat for spring wheat, pushing spring wheat production to around 108,000 tonnes. This increase, however, was not enough to compensate for the substantial decline in winter wheat output.

Eurostat also highlighted the exceptional contraction in Dutch production within the broader European picture. While EU production of common wheat and spelt declined by 11.4% in 2024, the Netherlands and Belgium recorded some of the sharpest decreases, at 39.1%.

The 2025 harvest brings a strong recovery

Following the weak 2024 season, Dutch agriculture staged a marked recovery in 2025. According to CBS estimates, the country’s wheat harvest increased to approximately 1.1 million tonnes. This represented an increase of around 70% compared with 2024 and put production approximately 3% above the 2023 level.

Winter wheat accounted for around 92% of total wheat production. More favourable sowing and growing conditions supported a recovery in both planted area and yields per hectare, largely offsetting the exceptional weather-related losses recorded in the 2024 season.

The contrast between these two seasons highlights one of the defining characteristics of the Dutch grain sector: while domestic production remains important, it is not sufficient on its own to meet the requirements of the country’s milling and food-processing industries.


Milling strength extends beyond domestic wheat

Understanding the Dutch wheat economy requires looking beyond production in the field. The country has a processing industry whose scale extends well beyond its domestic wheat supply.

According to industry sources, less than half of the wheat grown in the Netherlands is considered suitable for milling. At the same time, the country’s major flour mills produce approximately 1.05 million tonnes of flour annually. Major players in the sector include Dossche Mills, Koopmans, Ambachtsmolen and De Jong, while average capacity utilisation at Dutch mills is estimated at around 70%.

This naturally makes the Dutch milling industry dependent on imported wheat.

In 2024, the Netherlands imported approximately $987 million worth of wheat, ranking it among the world’s significant wheat-importing countries.

The Dutch model therefore differs from the conventional milling model based primarily on processing locally grown wheat for domestic consumption. Instead, the country sources wheat of the required quality and specifications from European and global markets, processes it through its advanced industrial infrastructure and supplies both its domestic market and export destinations with flour and higher-value grain-based products.

The Netherlands exports nearly 110,000 tonnes of wheat flour

The Netherlands’ wheat flour trade further illustrates the international character of its milling industry.

According to World Bank WITS/UN Comtrade data, the country exported 109,586 tonnes of wheat or meslin flour in 2024, generating $85.8 million in export revenue. Major destinations include neighbouring European markets such as Belgium and Germany, as well as markets in West and Central Africa and overseas territories.

Belgium ranked first with approximately 20,400 tonnes, while more than 10,000 tonnes of flour was shipped to Germany. Guinea-Bissau, the Republic of the Congo and French Polynesia were also notable destinations for Dutch flour exports.

This geographic diversity demonstrates the advantage that the Rotterdam-centred logistics system provides to the milling industry. For the Netherlands, its port infrastructure not only facilitates wheat imports but also supports the movement of processed grain products to European and overseas markets.


Bread remains indispensable on the Dutch table

In the Netherlands, bread is not only a staple food but also an important part of everyday culture. Bread-centred eating habits remain deeply rooted, particularly at breakfast and lunch.

The famous Dutch “boterham” culture is perhaps the clearest example. A boterham consists of sliced bread topped with cheese, cold cuts, jam, peanut butter or the typically Dutch chocolate sprinkles known as “hagelslag”, and remains one of the most familiar features of Dutch lunchtime. In the Netherlands, it is still quite common for lunch to consist of a few slices of bread with simple accompaniments rather than a hot meal.

As a result, bread is a strong category in the Netherlands in both industrial and artisanal production. The traditional bakery sector is represented by the Nederlandse Brood- en Banketbakkers Ondernemersvereniging (NBOV), while the Nederlands Bakkerij Centrum (NBC) plays an important role in industry research, market data, product quality and consumer communication. NBOV describes itself as the industry association representing artisanal bread, pastry and chocolate businesses in the country.

Changing trends in per capita bread consumption

Although the Netherlands has a long tradition of high bread consumption, consumer behaviour has changed significantly over the past 15 years.

According to NBC data, annual per capita bread consumption fell from 61.7 kilograms in 2009 to 49 kilograms in 2017. Anti-carbohydrate dietary trends and changing consumer perceptions of bread contributed to this decline. Following promotional campaigns carried out by the industry, consumption began to recover, reaching 50.1 kilograms in 2019.

More recently, the industry has placed wholegrain bread back at the centre of the agenda. Nederlands Bakkerij Centrum uses wholegrain products as an important element in consumer communication, while the Netherlands Nutrition Centre, Voedingscentrum, also emphasises the importance of wholegrain products in a healthy diet.

Although bread sales volumes recorded a slight decline in 2024, the picture turned positive again in 2025. According to data released by NBC in March 2026, total bread sales volumes in the Netherlands increased by 3.7% in 2025. This development is regarded as an important sign of recovery for an industry that has been struggling with declining consumption for years.

From white bread to wholegrain

One of the most notable transformations in the Dutch bread market is the shift towards wholegrain and more nutritious products.

Historically, white bread was also regarded in the Netherlands as a symbol of prosperity and higher social status. Over time, however, changing perceptions of health have given brown and wholegrain breads a much stronger position. Dutch bread culture is also notable for its ability to quickly adapt products from other countries to local tastes. French baguettes, Italian ciabatta and various types of sourdough bread are now widely available in Dutch bakeries. The development of brown versions of the French-origin baguette for the Dutch market is a striking example of this localisation.

During special occasions, the Netherlands’ traditional bakery culture becomes even more visible. Kerststol, an indispensable part of the Christmas season, represents a centuries-old tradition with its rich composition of raisins and almond paste.

A strong exporter of bread and bakery products

The strength of the Dutch bakery industry is not limited to the domestic market. The country is one of Europe’s important production and distribution centres for bakery products.

As the HS 1905 category includes bread, pastry products, cakes, biscuits and other bakery products, it should not be interpreted solely as “bread exports”. Nevertheless, foreign trade data show that the Netherlands conducts trade worth billions of dollars in this broad category. In 2023, Dutch exports under HS 1905 amounted to approximately $3.02 billion.

Behind this strong performance are not only the country’s geographical location but also its modern industrial bakery facilities, chilled and frozen product logistics, well-developed retail chains and proximity to major consumer markets such as Germany, Belgium, France and the United Kingdom.

Pasta has secured a lasting place in Dutch cuisine

Although pasta historically did not occupy a central position in traditional Dutch cuisine, the growing popularity of Italian cuisine across Europe and changing consumer habits have made pasta an important part of everyday diets.

The spread of Italian restaurants in the Netherlands dates back to the 1950s. In subsequent decades, migration, tourism, the internationalisation of retail and the development of convenience food culture brought Italian cuisine increasingly into the daily lives of Dutch consumers. Today, spaghetti, macaroni, lasagne, tagliatelle and filled pasta are standard products on Dutch retail shelves.

Pasta represents a particularly strong category among younger and urban consumers thanks to its quick preparation, affordability and versatility, allowing it to be easily combined with vegetables, meat, fish or plant-based proteins.

Market research indicates that consumption in the Dutch pasta and noodles market reached 88.3 million kilograms in 2022, recording an average annual volume growth of 5% between 2017 and 2022. During the same period, the market was valued at approximately $310.7 million.

The Netherlands is not only a pasta consumer

Although the Netherlands cannot be placed in the same category as major pasta-producing countries such as Italy or Türkiye, its pasta industry has a stronger production and foreign trade structure than might be expected.

As of 2026, the Dutch pasta production industry is estimated to be worth approximately €105 million, with more than 70 companies operating in the sector. The industry’s growth between 2020 and 2025 also indicates that pasta is strengthening its position within the Dutch food industry.

Foreign trade figures are even more striking. In 2023, Dutch pasta exports under HS 1902 reached approximately $410 million. However, given the Netherlands’ role as a logistics hub, it would not be accurate to interpret this entire figure as domestic production, as re-exports constitute an important part of the country’s foreign trade model.

The Netherlands is also a significant exporter in the narrower dried pasta category. According to 2024 data, exports of dried pasta under HS 190219 amounted to approximately 24,000 tonnes, valued at $79.7 million.

Therefore, when assessing the Dutch pasta market, production, imports, distribution and re-exports need to be considered together.

Health trends are reshaping both bread and pasta

Healthy eating is one of the key trends shaping the future of the Dutch food market. Wholegrains, high fibre content, reduced salt, plant-based proteins and sustainable production are becoming increasingly important factors in consumer purchasing decisions.

This trend is creating significant opportunities for both bakery and pasta manufacturers. Whole wheat pasta, pulse-based pasta, high-protein products, organic options and gluten-free alternatives are becoming increasingly visible on retail shelves. Similarly, wholegrains, sourdough, high-fibre products and the use of locally grown grains are gaining prominence in the bread sector.

Wholegrain cereal products also occupy an important place in the healthy eating approach promoted by the Netherlands Nutrition Centre. Under its dietary model known as the “Schijf van Vijf”, the organisation recommends increasing the consumption of wholegrain products alongside vegetables, fruit, pulses and nuts.

This sends an important message to the pasta and bakery industries: future competition in the Dutch market will be shaped not only by price, but also by nutritional value, sustainability, convenience and product diversity.

The Dutch model: from grain to added value

When the figures for the Netherlands’ grain, flour, pasta and bread value chains are considered together, a highly distinctive economic model emerges.

Although the country’s wheat production can exceed 1 million tonnes in favourable years, it remains vulnerable to weather conditions. Moreover, not all domestically produced wheat is suitable for high-quality milling applications. Despite this, the Netherlands is able to support flour production capacity of approximately 1 million tonnes, export more than 100,000 tonnes of flour and conduct trade worth billions of dollars in bakery products.

Behind this success are the Port of Rotterdam, one of the world’s most important ports; the country’s location within a few hours of Europe’s major consumer markets; its advanced storage and logistics systems; modern milling and bakery technologies; and strong retail infrastructure.

The Netherlands therefore represents one of the most successful examples of a country overcoming the physical limitations of its agricultural production through trade, technology and added value.

From an industry perspective, the country also offers a particularly interesting market. On one side is an advanced milling industry that requires imported wheat; on the other is a deeply rooted bread culture supported by a high-tech industrial bakery sector. Add to this a growing pasta market, consumer demand for wholegrain and functional products, and strong logistics infrastructure at the heart of Europe, and the Netherlands emerges as a small but highly strategic hub in the global grain and bakery products industry.

Articles in Special Story Category
08 May 20263 min reading

Bread Consumption Habits Have Changed: Interest in Whole Wheat Bread Continues to Rise

The Istanbul Planning Agency (IPA) has published its Bread Consumption Habits Survey examining bread consumption dynamics and changing consumer preferences in the city.

14 December 20235 min reading

Packaged Croissant Market