Packaged Croissant Market

14 December 20235 min reading

The Packaged Croissant Market size is projected to increase by USD 1.85 billion and the market size is estimated to grow at a CAGR of 4.57% between 2023 and 2028.

The research report on the packaged croissant market offers industry forecasts and segmentation based on Type including shelf-stable croissants and frozen croissants. Geographically, the report covers Europe, North America, APAC, South America, and Middle East and Africa. 

According to a report by global market research company Technavio, growing demand for convenience food is the key factor driving market growth. Consumers are looking for quick and simple lunch options due to their busy lives, and an increase in working professionals has increased the demand for ready-to-eat products like packed croissants. Moreover, consumer appetite for ready-to-eat (RTE) and convenience foods has accelerated the global packaged croissant market growth. This type of meal involves less effort and preparation time than prepared dishes, which is largely driving the growth of the packaged croissant market across the globe. Hence, these factors are expected to drive the growth of the global packaged croissant market during the forecast period.

Rising disposable income among people is the primary trend shaping market growth. Due to packaged croissants being ready to eat and convenient, they are evolving into a popular option for people who are on the go and want a tasty and quick breakfast or snack. Customer tastes have also evolved as a result of rising disposable money, as individuals now prioritize convenience over quality. Packaged croissants are made by a number of international and local producers and are a desirable substitute for freshly baked croissants due to their uniform taste and texture.

Additionally, packaged croissants are more appealing because they are easy for customers to include in their regular routines when purchased from nearby retail locations or online. Besides, people who are strapped for time and prefer packaged croissants for a quick breakfast or on-the-go snack are becoming more and more common. Thus, such factors will drive the growth of the global packaged croissant market during the forecast period.

Unpleasant health effects of bakery items due to high calories and fat is a challenge that affects market growth. Butter is commonly used to make these flaky pastries, which adds to their rich flavor but also raises their calorie and fat content. Frequent intake of these high-calorie croissants may result in weight gain and an increased risk of developing health problems associated with obesity, such as diabetes and heart disease.

Moreover, overindulging in added sugars can raise the risk of obesity, chronic illnesses like type 2 diabetes, and dental issues. Commonly employed to prolong the shelf life of packaged croissants, artificial preservatives have been linked to negative health outcomes, including allergic responses and gastrointestinal problems in certain people. Thus, such factors may impede the growth of the market during the forecast period.

Packaged Croissant Market Segmentation by Distribution Channel

The largest distribution channel is offline sales. In offline sales, the customer purchases packaged croissants from a physical store, such as a grocery store or convenience store. Offline distribution channels deliver consumers a variety of purchasing options. Most supermarkets and retail stores have a section dedicated to baked goods, with packaged croissants prominently displayed. Another important component of offline distribution is the convenience store. Convenience stores are a great option for people who want to make an impulse purchase while on the go. Thus, such factors under the offline segment of the distribution channel will drive the growth of the market during the forecast period.

Packaged Croissant Market Segmentation by Type

The market share growth by the shelf-stable croissants segment will be significant during the forecast period. Shelf-stable croissants are suitable for long-term storage and consumption without the need for refrigeration. This segment is intended for consumers who are looking for convenience, long-term shelf life, and availability in their daily croissant consumption. Croissants that are shelf-stable provide a few benefits for both producers and consumers.

The shelf-stable croissants segment was valued at USD 3.84 billion in 2017. Shelf-stable croissants come in a variety of flavors, fillings, and shapes. To meet the needs of different tastes, manufacturers often experiment with different fillings, such as chocolate-flavored, almond-flavored, vanilla-flavored, or fruit-flavored fillings. There is also a focus on keeping the flaky, buttery texture of the croissant, even with a longer shelf life. Thus, such factors under the shelf-stable croissants segment will drive the growth of the global packaged croissant market during the forecast period.

Key Regions for the Packaged Croissant Market

Europe is estimated to contribute 33% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Europe has many established bakery shops and chains, and the market in this region is well-established in terms of innovation, consumer preferences, and distribution channels. Moreover, the demand for packaged croissants is increasing at a faster rate than other bakery items because of their easy-to-eat nature and excellent sweet taste.

Furthermore, the regional packaged croissant market is fueled by the growing disposable income, high demand for convenience foods, and increasing demand for healthier products. In addition, the demand for multi-cultural flavors and designs, reduced sugar, low-calorie, and low-fat packaged croissants has registered an upsurge. Hence, such factors are expected to drive market growth in this region during the forecast period.  

The outbreak of COVID-19 in 2020 had a negative impact on the European packaged croissant market. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of production units of packaged croissants. With more and more people coming out of their homes post-pandemic due to the reopening of schools, colleges, and offices, the demand for packaged croissants also increased. This resulted in a large-scale supply of packaged croissants and made many new players enter the market, along with (M&As). Therefore, such factors are expected to drive market growth in this region during the forecast period.  

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