Felicia, an award-winning next-generation pasta brand, continues to grow its presence in North America, inspiring a “Colorfood Revolution” in healthy eating. Since its market entry last year, Felicia has achieved significant milestones, including securing retail availability at Eataly, Costco Canada, and Pop Up Grocer, and being recognized on the 2024 Fast Company Brands That Matter list.

A brand of the renowned Italian benefit corporation Andriani S.p.A, Felicia promotes an inclusive approach to nutritious and sustainable eating. Its innovative pasta alternatives are made from 100 percent natural, organic, and allergen-free ingredients such as spirulina, buckwheat, oat, brown rice, chickpea, and red lentil. Prioritizing high-quality ingredients and responsible sourcing, Felicia also upholds sustainability through eco-conscious production practices and circular economy principles.

“The past year has been an exciting journey for Felicia as we continue to expand our reach across North America,” said Carlo Stocco, managing director of Andriani North America. “We’ve seen strong consumer demand for better, more nutritious pasta options, and we remain committed to leading this movement.”

Felicia’s unique range of pasta offers a flavorful and nutritious alternative to traditional options, aligning with modern consumer preferences for health-conscious and sustainable food choices. As the brand grows, it remains dedicated to its mission of making healthy eating both accessible and enjoyable for people worldwide.