As the global bakery industry rapidly transforms through the pursuit of sustainability, cost management, and clean labels, Novonesis is charting a strategic course for the sector with its enzyme and biotechnology-based expertise.

The bakery sector is undergoing a historical transformation under the pressure of changing consumer expectations and production efficiency. While topics such as the shift toward clean-label products, the reduction of food waste, and the growth in the frozen products market are at the center of the agenda, Novonesis is turning these changes into opportunities through innovative solutions.

“A Perspective That Shapes Trends”

Stating that marketing is no longer just about describing a product but conveying the right story in the right context, Çağla Yazıcı, F&B MEA Region Bakery Industry Marketing Unit Manager, said: “At Novonesis, we position our innovations within a framework parallel to current industry dynamics such as clean label, sustainability, cost efficiency, and product performance. Our approach is not limited to meeting today’s needs; it also includes providing a strategic perspective by anticipating the solutions that will carry the industry into the future. We aim to transform the scientific power behind the solutions we develop into tangible benefits in our customers’ daily operations. This approach makes Novonesis’ expertise in the bakery field strong not just for today, but for the needs of the future.

In the coming period, digitalization, sustainable supply chain practices, and the demand for functional products are coming to the fore in the bakery sector. We continue to develop these trends by transforming them into innovative solutions that meet both consumer expectations and the operational needs of producers. Thus, we can offer rapid adaptation to the changing dynamics of the sector and a long-term competitive advantage.”

“Bridging Innovation with Real Needs in the Field”

Drawing attention to increasing cost pressures and the need for flexible solutions, Serkan Kay, MEA Region Bakery Industry Sales Unit Manager, summarized their sales strategies with the following words:

“Increasing cost pressures, sustainability expectations, and changing consumer demands in the bakery sector necessitate more flexible and holistic solutions. At Novonesis, we place these fundamental trends at the center and develop solutions that simultaneously address the demand for clean labels alongside rising raw material and energy costs. Our approaches—which lower costs, reduce food waste, and support quality consistency—provide simplification in product formulations and process stability. While offering functional solutions specific to product-based performance expectations, we support producers in maintaining their competitiveness.

Our solutions are not limited to bakery and pastry products; they also respond to specific challenges faced by our customers in different application areas such as pasta, biscuits, and frozen bakery products. For us, sales does not just mean offering a product; it means understanding the customer’s process, deploying the right solution at the right time, and establishing long-term partnerships.”

“Technical Expertise: The Key to Sustainable Impact”

Emphasizing that small touches in bakery applications make big differences, Haşim Şinik, MEA Region Bakery Industry Technical Service Unit Manager, said the following regarding technical support processes: “Bakery and pastry products are a strategically important sector for us due to their universal nature. The feedback loop we have created by closely following global trends and market dynamics allows us to direct our investments into high-value-added and correct areas. Today, we handle the prominent topics in the sector within the framework of reducing costs, increasing product quality, healthier products, raw material flexibility, and clean label approaches. We structure our solutions for these needs with a strategic perspective.

We believe that small touches in bakery applications can create big differences. Thanks to our enzyme technologies, we can optimize many parameters such as shelf life, texture, volume, and baking performance simultaneously; at the same time, we support more efficient production with fewer resources through a focus on sustainability. As the Technical Service unit, we do not only provide products; we also offer comprehensive support to our business partners in areas such as recipe and process optimization, flour selection, quality analysis, and formulation development.”

A Multi-Dimensional Approach in Bakery Applications

The solutions developed by Novonesis offer tangible advantages in different segments of the industry:

•  Simple ingredient and clean label solutions
•  Production processes that reduce food waste
•  Performance-enhancing support in pasta applications
•  Functional solutions specific to the biscuit, cake, and wafer segments
•  Cost optimization and efficiency-enhancing approaches
•  Quality and shelf-life consistency in frozen products

Novonesis continues to make a difference in the industry with solutions that respond not only to today’s needs but also to tomorrow’s expectations in the bakery industry. By combining its science-based approach with insights from the field, it focuses on generating sustainable value for its customers.