Kerevitaş, a prominent player in the frozen food and margarine sector, will continue its operations under the name Besler Gıda in its new phase.

 As one of Turkey’s leading companies in the frozen food and margarine industries, Kerevitaş is renewing its corporate identity in line with its strategic goals and will henceforth operate as Besler Gıda.

With its broad product portfolio and brands, the company reaches millions of consumers both domestically and internationally across various categories such as frozen foods, oils, canned goods, and vegetables. This transformation was implemented as part of an effort to establish a structure that better reflects the company’s long-term growth vision in the new period.

The name Besler, which strongly and clearly reflects the company’s core focus in the food sector, was chosen because it embodies the company's vision for sustainable growth, its transformative impact on agricultural and food systems, and its aim to create value on a regional scale. Accordingly, the company’s logo and visual identity have also been updated to form a modern and holistic brand image that aligns with its operational principles rooted in sustainability, accessibility, and quality.

Commenting on the new era, Besler CEO Mert Altınkılınç stated that they will continue their transformative leadership within the broad ecosystem they influence—driven by a strong product portfolio, extensive distribution network, dynamic business model, and innovative vision. He continued:
“Today, we are a leading food company operating in 16 categories, with approximately 1,500 products and 57 brands. With a focus on sustainability, we are moving forward as Besler with the ambition to become a future-shaping food company backed by our reliable and leading brands. We believe this change will strengthen our leadership in the food sector and carry it to new geographies.”