Puratos, an international manufacturer of ingredients for the bakery, patisserie and chocolate sectors, acquires the French start-up Rapidle, a provider of personalized e-commerce solutions. 4 years after its acquisition of the Belgian start-up, Bakeronline, focused on the digital transformation of craftsmen, Puratos is thus further accelerating its development of disruptive services. This new operation allows it to support the digital transformation of its customers even more effectively and strengthen its offer in France. The objective is to merge the two start-ups, Bakeronline and Rapidle, to meet the growing demand from local shops in terms of digitization and visibility to increase their turnover, and also develop the French market for Bakeronline. The common development objective of Rapidle, Bakeronline and Puratos is to increase the amount of artisans in France with a personalized webshop from 750 to 5000 in the next 3 years.

"The merger of Bakeronline with Rapidle reinforces the Puratos Group's promise to encourage and support bakery, patisserie and chocolate professionals in their digital transformation. We want to be the technological partner of their choice in our industry thanks to innovative, effective and simple solutions," says Sophie Blum, Chief Marketing & Channels Officer of Puratos.

Rapidle, a French company founded in 2015 by Steeve Broutin and Yann Browaeys has become the French market leader in Food&Collect solutions. Like Bakeronline, Rapidle supports local artisans in their digitalization by providing them with personalized e-commerce solutions.

“France has many dynamic artisans. Through the combined efforts of Rapidle, Bakeronline and Puratos, we will enable them to focus on product creation and innovation while growing their business. We want to be vectors of innovation,” analyzes Maxim Sergeant, founder and CEO of Bakeronline.