The United States gluten-free food products market will grow at a CAGR of 8.36% during the period 2023-2029, according to the latest Focal Point Analysis Report by research firm Arizton. According to Aristo’s report, the US gluten-free food products market will reach $4.25 billion by 2029. Grocery stores and department stores will lead the sales channel during the forecast period.
The US gluten-free food products market is growing significantly due to the increasing popularity of gluten-free pasta, enhanced focus on nutritional value-based gluten-free food products, adoption of gluten-free versions of popular snacks, expansion of product offerings, enormous gain in popularity of gluten-free diet, rising incidence of celiac disease and gluten intolerance, increasing availability of diversified gluten-free food options, and growing trend of better-for-you.
The popularity of gluten-free diet is rising in the US since the COVID-19 pandemic, resulting in a higher demand for gluten-free snacks. Consumers are continuously seeking flavored snacks that can help to maintain their diet. In the US market, leading companies focus on expanding products to attract a wider consumer base. The rising food trends on social media like “Better-for-You”, “Clean Label,” etc., influence consumers to adopt gluten-free food products to maintain their health.
BAKERY PRODUCT TO CONTRIBUTE THE LARGEST SHARE, GLUTEN-FREE PASTA & NOODLES TO WITNESS THE HIGHEST CAGR
In the US, manufacturers are focusing on offering improved and new gluten-free bakery products with better variety, taste, and texture. As the bakery segment includes a wide range of products, it caters to various dietary needs and preferences. It leads to drive the demand for gluten-free food products in the US market during the forecast period. Many companies are offering a wide variety of gluten-free bakery products in the US market, including Conagra Brands, Inc., The Hain Celestial Group, Inc., Bob’s Red Mill Natural Foods, Dawn Food Products, Katz Gluten Free, Feel Good Foods, Flowers Foods, Inc., Dr. Schar AG / SPA, Flowers Foods, and Katz Gluten Free.
In the US market, demand for various flavored pasta is on the rise. For instance, due to its nutritional profile, there is a significant increase in demand for brown rice pasta, quinoa pasta, chickpea pasta, etc., in the US gluten-free food products market. As the demand for nutritional food increases in the US market, drives this segment during the forecast period. The rising demand for grab-and-go options, microwaveable solutions, and single-serve portions attracts people with busy lifestyles. Gluten-free pasta is easily available at online stores and supermarkets & hypermarkets in the US. This will drive the demand for gluten-free food products in the US market during the forecast period.
CONVENIENCE STORES & DEPARTMENT STORES DISTRIBUTION CHANNEL LEADING THE MARKET
Convenience stores and department stores are witnessing steady growth in the US market, fueled by the increasing demand for easily accessible and convenient food items. Particularly, convenience stores are capitalizing on the trend by offering a variety of gluten-free food products in ready-to-eat and grab-and-go options. This trend is especially popular among busy individuals who are on the go, such as travelers or office workers, who seek quick meal solutions.
In December 2023, retail sales in the US saw a notable increase of 5.6% year-on-year, indicating a robust market demand. The surge in popularity of gluten-free alternatives for bread, pasta, and other meal options is a significant driving force behind the demand for gluten-free products in convenience stores. Despite their smaller packaging, these products often come with a higher price point in convenience stores. However, this hasn’t deterred consumers, as there’s a growing preference for convenient gluten-free options among those with busy lifestyles or those seeking grab-and-go food solutions.
Moreover, the increasing awareness about gluten-free diets is further propelling the demand for such snacks, not only in convenience stores but also in department stores. Despite facing space constraints, these stores are prioritizing the offering of quick-selling food products to meet market demand. Overall, the market for gluten-free snacks is on the rise, driven by consumer preferences for healthier and more convenient food options.
The competitive landscape of the US gluten-free food products market is marked by established players and emerging brands vying for market dominance. Significant companies are diversifying their product offerings across various tastes and textures while prioritizing expanding product categories. In their quest to provide nutritious and healthy options, companies are continuously sourcing high-quality ingredients. Competitive strategies include the provision of value packs, promotional deals, and competitive pricing to appeal to budget-conscious consumers.
Targeted marketing efforts are underway to raise brand awareness among individuals diagnosed with celiac disease, health-conscious consumers, and those seeking diet-friendly options. Additionally, emerging brands are leveraging online platforms to broaden their market reach.