From 18 to 22 May 2025, the world’s leading trade fair for the baking and confectionery industry will open its doors at Fairground Düsseldorf.

The take-up from the industry has been tremendous: over 80% of the available space has already been booked. Market participants are already developing new concepts, innovative products and creative solutions in preparation for next year’s international industry highlight. This innovative spirit and the immense clout surrounding iba 2025 will now be communicated through the multimedia campaign “Baking New Ways” on all iba channels and beyond. And the market is already responding.

Swapping the Isar for the Rhine and autumn for spring, iba is relocating from Munich to Düsseldorf for its 2025 event. One thing, however, will remain the same: the quality, innovative diversity and product depth of the world’s leading trade fair. In May, it will bring the national and international baking industry together in Düsseldorf, where global innovations and trends from the entire value chain will be unveiled. Knowledge exchange, reunions with long-standing customers, innovation, exciting competitions and new contacts will join an unbeatable atmosphere and first-class artisan bakery and confectionery at the heart of the event.

Until the event in May 2025, iba’s multimedia campaign “Baking New Ways” will present various players and innovative concepts from the industry as well as highlights from the world’s leading trade fair. All of the topics have one thing in common: their significance for the baking industry! Inspiring and touching personal stories from and for the industry will also be shared – after all, everyone who attends iba contributes a piece of cake to the success of the entire industry.