As Asian food trends continue to reshape the European bakery landscape, Chewco — a brand of Taiwan-based Texture Maker — is set to make a strong return to IBA 2025 with an expanded portfolio of texture-centric, gluten-free baking solutions tailored for frozen, commercial, and industrial production.

From chewy mochi to pillowy donuts and crispy Asian street food treats, Chewco’s offerings are engineered to meet the evolving demands of modern consumers and manufacturers alike. At this year’s show, the company will shine a spotlight on scalable solutions for trending applications such as mochi ice cream, mochi churros, bubble waffles, taiyaki, butter mochi, and mochi buns — products that are gaining ground across EMEA markets.

Responding to Europe’s Growing Demand for Novel Textures

European consumers are increasingly drawn to soft, chewy, and indulgent textures — a trend that’s opening new opportunities for bakeries and frozen dessert producers. At Booth #E34 in Hall 15, Chewco will present a range of production-friendly premixes and doughs designed to meet this growing appetite.

Product Highlights Include:

• Mochi Ice Cream Wrapper Mix (Gluten-Free): Specially formulated for encrusting machines, this soft, stretchy, and tear-resistant mix offers excellent freeze stability, making it ideal for large-scale mochi ice cream production.
• MochiBake Mix (Gluten-Free): A highly versatile powder that transforms any baked item into a chewy, mochi-style dessert. Sample products at the show will include mochi cakes, mochi puffs, and mochi buns.
• Instant Mochi Mix (Gluten-Free): A quick and easy solution for producing mochi fillings and daifuku. Visitors can sample indulgent mochi cookies made using this mix.
• Formosa Grain Mix (Gluten-Free): Made with Taiwanese millet flour, this mix delivers a soft, springy texture perfect for donuts, churros, and cookies.
• Asian Street Waffle Mix: Designed for use with waffle irons, this mix is ideal for Hong Kong-style bubble waffles, Taiwanese wheel cakes, and Japanese taiyaki.
• All-Purpose Rice Flour Mix: Perfect for gluten-free pancakes and cupcakes, available in unique flavors such as Ube.

Elevating Fusion Baking with Live Demonstrations

As part of its IBA 2025 program, Chewco will host live baking demonstrations featuring Zoe Yang, a Düsseldorf-based Taiwanese baker and founder of Teamate Pang. Using Chewco’s mixes, Yang will prepare a variety of contemporary Asian-inspired baked goods, offering attendees a taste of fusion craftsmanship in action.

Expanding Its Presence Across EMEA

Chewco’s appearance at IBA also signals a strategic push to broaden its presence in the EMEA region. In addition to presenting new product innovations, the company is actively seeking distribution partners, frozen food manufacturers, and bakery chains to co-develop new products.

“Our goal is to help manufacturers and dessert brands incorporate new textures into their product lines in ways that are both operationally practical and aligned with consumer trends,” says Jim Huang, Overseas Sales Director at Texture Maker.

As texture-driven products continue to gain momentum, Chewco aims to be at the forefront of this movement — offering creative, scalable, and gluten-free solutions that meet the needs of tomorrow’s bakery industry.