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Pasta Mamma: Jordan’s taste of quality and innovation

16 October 20251 min reading

Produced by New Nutritional Industrial Co. (NNICO), part of Al-Hazaa Investment Group, Pasta Mamma leads Jordan’s pasta market with over 50% share and exports to more than 20 countries. Its three Swiss Bühler production lines deliver 184 tonnes per day, ensuring high quality, consistency, and efficiency across both domestic and export operations.

Al-Hazaa’s vertically integrated system—covering milling, storage, feed, packaging, and renewable energy—ensures full control over the supply chain. Its Jordanian flour mills, with a 2,100-tonne daily capacity, have been 100% solar-powered since 2017, generating over 36 million kWh annually. This makes Pasta Mamma one of the region’s most sustainable pasta brands.

The Group also operates Halloumi Foods Co., Jordan’s only instant noodle factory, producing up to 1.7 million packs daily under the Noodi brand. Using Bühler equipment and in-house flour, Halloumi has quickly gained local and international recognition.

With Pasta Mamma and Noodi, Al-Hazaa Investment Group is shaping Jordan’s food industry—combining European technology, quality assurance, and sustainable innovation to bring the taste of Jordan to the world.

Articles in Bbm Pasta Category