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Developed as Türkiye's first pasta chip, Kıtlax reflects Beşsan Makarna's R&D-driven product development vision by opening up an entirely new category. Transforming traditional pasta into a crispy snack, the product aims to create new opportunities in both domestic and export markets with its distinctive flavours and versatile applications.

The healthy snacks revolution is reshaping not only consumer preferences but also investment and manufacturing strategies across the global food industry. With its low formulation costs, strong value-added potential, and rapidly expanding demand, the Rice Cake category offers manufacturers an exceptional opportunity for fast return on investment when supported by precision engineering, process stability, and flexible production technologies. Sustainable product quality, consistent standardization, and the ability to respond quickly to evolving consumer expectations are becoming the defining factors for long-term success in this fast-growing market.

AXOR is one of the leading companies in the engineering, manufacturing, and installation of equipment for the production of dry pasta (short-cut pasta and long-cut pasta, special shaped pasta, couscous, instant pasta, quick cook pasta, Asiatic noodle, gluten-free pasta), pellet and snacks.