“Normally, the development of a new product lasts six months in average,
with a long process from R&D to production. However, we developed Ülker
Nutritious Biscuits in just four days. These biscuits are not for sale and are
delivered to the earthquake-hit region free of charge. There are just a few
companies in the world that can achieve such a successful development process
in such a short time.”
Ali Ülker
Chair of The Board at Yıldız Holding
It has been more than a month since the earthquake in Turkey, which caused a huge tragedy, a devastating destruction, and heartbreaking events. Yet we also witnessed happy moments that touched our hearts. People found alive among the debris days after the earthquake or mothers and children reuniting in good health brought us consolation to a certain extent.
While struggling within such complex emotions, we, at Yıldız Holding, also experienced a happy development that made us proud. As you may have already guessed, I mean the development of Ülker Nutritious Biscuits. Thanks to this development, I have once again personally witnessed how long-established corporations that work like a clock can be resilient enough to take rapid actions during crisis and difficulties
Normally, the development of a new product lasts six months in average, with a long process from R&D to production. However, we developed Ülker Nutritious Biscuits in just four days. These biscuits are not for sale and are delivered to the earthquake-hit region free of charge. There are just a few companies in the world that can achieve such a successful development process in such a short time. Therefore, the process led by Ülker CEO Mete Buyurgan and his team is truly a success story.
The idea of developing Ülker Nutritious Biscuits was ignited during our field work in the region. As we worked in cooperation with the Turkish Red Crescent since the first day of the earthquake and received direct feedback from the field thanks to our teams, employees, and suppliers in the region, we had the opportunity to get a clearer view of the needs. We realized that people need not just food to feed themselves, but special nutritious products rich in minerals and vitamins.
Thus, in cooperation with the Yıldız Holding senior management team, Mete Buyurgan took action and asked Ülker team to identify the qualities expected from such a product. With the advantage of our agile, digital corporate structure that can take quick actions, we first designed the product with our R&D team. We devised a brand-new recipe so that the product not only fills the stomachs but also serves as a nutritious agent in the region. This is how Ülker Nutritious Biscuits that support the immune system with iron and zinc and energize people with B1, B2 and B3 vitamins were born.