Home Page
News
NEWS
Show All
23 June 20252 min reading
Eksun Gıda's Licensed Warehouse in Babaeski Becomes Operational
Eksun Gıda announced in a public disclosure (KAP) that it has obtained the operating license from the Republic of Türkiye Ministry of Trade for Babaeski Agricultural Products Licensed Warehousing Inc., which it incorporated into its structure last year.
20 June 20252 min reading
TUSAF holds strategic talks in Ankara on flour market dynamics and export goals
As the wheat harvest continues across the country, the Turkish Flour Industrialists’ Federation (TUSAF) President Mesut Çakmak and members of the Executive Board held a series of high-level meetings in Ankara, initiating discussions that could shape the future of Turkey’s flour industry.
19 June 20254 min reading
Maestrani boosts chocolate mass production efficiency by 18% with Bühler’s technology
Swiss chocolate producer Maestrani Schweizer Schokoladen AG and Swiss technology group Bühler are taking their long-standing partnership to the next level through digitalization.
17 June 20252 min reading
New Turkish agri-diplomacy group targets greater global engagement
The Turkish Agricultural Diplomacy Group (TTDG) has officially launched its activities with the mission of strengthening the international representation of Turkey’s agriculture and food sectors.
Article
ARTICLE
Show All
11 June 20255 min reading
Vascular blockage no longer knows age, young people are also at risk!
The fast pace of modern life, poor dietary habits, and sedentary lifestyles are increasingly affecting vascular health. Once associated mainly with the elderly, vascular blockage—a condition linked to numerous health issues, from heart attacks to strokes—is now emerging among younger individuals as well.
23 May 20256 min reading
Can Artificial Intelligence Predict Wheat Prices?
The desire to foresee the future is as old as humanity itself. Today, that desire is being reshaped by artificial intelligence and its immense data-processing power.
21 May 20255 min reading
Halal food market size worth USD 6,817.18 billion by 2034
“In recent times, halal food has evolved into a global movement shaped by consumer awareness, ethical values, and a demand for transparency in food production.”
16 April 20254 min reading
I can eat bread in France, but not in North America
“Many people who feel sensitive to regular bread in North America don’t react to traditional, slow-fermented bread more common in Europe — not because of gluten alone, but because of the way the entire food system is designed.”
Consumption Research
CONSUMPTION RESEARCH
Show All
13 June 202512 min reading
The Russian durum wheat market: Reviving a lost heritage
Once a dominant supplier of high-quality durum wheat to Mediterranean markets, Russia is now striving to reclaim its historic legacy. As pasta consumption rises and global trade routes shift, can Russia revive its “Taganrog” wheat reputation and reestablish itself on the world stage?
22 May 20259 min reading
Brazil’s wheat economy from production to consumption
“While Brazil remains a dominant force in global agriculture, its wheat sector faces a unique set of challenges shaped by climatic limitations, rising domestic demand, and continued dependence on imports. ”
24 March 202510 min reading
Biscuits and cookies market size to reach a value of $ 167.69 billion by 2032
According to new research report from Fortune Business Insights, the global biscuits and cookies market is witnessing significant growth owing to the rise in demand for various flavored biscuits, strategic initiatives by key players, and the proliferation of e-commerce.
21 February 20256 min reading
Turkey aims to become the global hub for licensed warehousing by 2030
The ‘Licensed Warehousing in Turkey and the World, Grain Markets Congress,’ organized by the Turkish Licensed Warehouse Companies Association (LİDAŞDER), attracted significant attention from industry representatives.
Interview
INTERVIEW
Show All
21 March 20259 min reading
“We are meeting Middle Eastern demand with European innovation”
In this interview, Executive Director Ibrahim Al Hazaa discusses the company’s commitment to sustainability, innovation, and strategic partnerships, highlighting its role in ensuring food security and leading the digital transformation of the milling industry.
20 March 202511 min reading
‘We want an environment where trade cooperation flourishes, not trade wars’
The dynamics of global trade are evolving daily, with geopolitical tensions, tariffs, and trade wars influencing grain markets.
18 February 20255 min reading
Turkish milling machinery exports grow in 2024, targeting 20% increase in 2025
Despite the economic and logistical challenges, 2024 marked a period of continued growth for the Turkish milling machinery industry.
23 January 202514 min reading
Our global leadership will be further strengthened by our quality and capacity
“Countries are increasingly recognizing the importance of policies regarding both the production and trade of wheat, which is of vital significance. ”
Cover Story
COVER STORY
Show All
11 June 20254 min reading
Drought concerns over wheat yield in Turkey: Forecast stands at 18.6 million tons
The Turkish National Grain Council (UHK) anticipates a drought-induced decline in wheat production. Prof. Dr. Bayram Sade, a board member of the UHK, announced that the 2025 yield is expected to reach 18.6 million tons.
11 June 20257 min reading
Turkey faces wheat production decline and flour export challenges
Wheat production in Turkey is projected to fall significantly in 2025, while flour exports continue to decline amid rising costs and market uncertainties. Experts call for urgent measures to sustain the sector’s global competitiveness.
11 June 20257 min reading
Sustainable food security in a changing climate
In an era where climate change threatens agricultural production, ensuring sustainable food security requires a holistic approach that goes beyond mere production.
21 May 20254 min reading
What Are the New Trends in Frozen Food?
“The year 2025 will mark a major transformation in the frozen food industry, driven by health-conscious lifestyles, sustainability, and cutting-edge technologies.”
Special Story
SPECIAL STORY
Show All
13 June 202510 min reading
The bread and pasta market in Mexico: From cultural roots to industrial transformation
Bread holds a fundamental place in Mexican cuisine, offering a rich diversity of corn- and wheat-based products. While corn tortillas remain the most widely consumed type of bread, wheat-based breads have also gained popularity, particularly in urban areas and across different social strata.
16 April 20256 min reading
Russia sets sights on global durum wheat market
With rising global demand and shifting trade dynamics, the inaugural Russian Durum Day spotlighted Russia’s growing ambitions in the durum wheat market and its potential to become a key supplier for the global pasta industry.
17 December 20245 min reading
Unhealthy eating habits cost global food system $8 trillion annually
Unhealthy dietary patterns drive $8 trillion in annual hidden costs of global agrifood systems.
15 November 20245 min reading
World Pasta Day 2024: A billion plates of pasta in 10 years to feed the planet
On October 25, we celebrate World Pasta Day! Philadelphia has been chosen as the global pasta capital, and the International Pasta Organisation is pledging to donate 1 billion plates of pasta over the next 10 years.
Bbm Mutfak
BBM MUTFAK
Show All
13 November 202413 min reading
Pulses will be the food of the future
In BBM Mutfak Talks, we continue to discuss the future of agriculture and food with guests who contribute to the agricultural and food ecosystem.
12 June 20245 min reading
BBM Mutfak project brings dynamism and flavors to IDMA
At IDMA Istanbul, the industry witnessed the debut of two initiatives by Parantez Media: IDMA Today and BBM Mutfak, These projects, designed to enhance the visitor experience and provide valuable industry insights, have garnered significant attention.
08 May 20242 min reading
Heartfelt thanks to all contributors of BBM Mutfak
04 May 20243 min reading
BBM Mutfak stand draws great interest
The 10th IDMA Istanbul Fair, boasting record attendance, is keeping the momentum going with a variety of events.

BLOG

Barilla, ranks third in pasta sauce

24 May 20172 min reading

Barilla is sharing its success in pasta with sauce. Having decided to expand its investment in order to meet high sales performance of pasta sauce throughout the world, Barilla has become one of the leaders of Turkish market while qualifying for the third place in the world market.

Being a leader for a long time in Turkish pasta market with a share of over 30 percent, Barilla Gıda has increased its share in sauce market up to 60 percentage. Chairman of Executive Board of Barilla Gıda, Güneş Karababa pointed out that reaching to 500 tonnes in sauce market which was 250 tonnes in Turkey 5 years ago is a huge success for both Barilla and the sector, and also emphasized that sauce produced with creative recipes of the world famous Barilla chefs are highly appreciated. Güneş Karababa stated that Turkish sauce market has started to grow as in other countries with practical uses and said: “We are glad to increase the level of our third place in the world to the level of 60 percent in Turkey, and thank our consumers.”

SUPERMARKETS HAVE 65 PERCENT OF SALES Karababa stated that sales are mostly made in Marmara, Aegean and Central Anatolia regions, and continued: “Supermarkets have 65 percent of sales made in Turkey. We have achieved growth in the sauce market due to the fact that sauces are consumed by householders. We have been able to catch a good sales chart by distinguishing from our competitors in sauce appealing to taste buds such as Pesto, as well as tomato sauce. Wide product range in sauce has increased our pasta sales.”

WORLD CLASS RAW MATERIAL Stating that the most important secret of Barilla’s expanding its market share with pasta sauce market, is quality production with world class raw material, Günel Karababa said, “In addition to our raw materials of which quality are registered through activities that we conduct with local producers and farmers, we are sustaining our growth thanks to our technology and production approach. Our products none of which contain coloring agents and additives enable us to prepare perfect recipes easily and practically.”