North America’s No. 1 artisan bread brand, La Brea Bakery, introduced the new cinnamon-raisin loaf, developed in partnership with Kroger, on the market shelves.
La Brea Bakery announced its newest everyday artisan bread: cinnamon raisin. Studded with raisins and pockets of sweet cinnamon, La Brea Bakery’s Cinnamon Raisin Loaf launches at Kroger stores and is available.
“This loaf is a great addition to our portfolio, as it brings a slightly sweet option to our product line,” said Brie Buenning, Director of Marketing for La Brea Bakery. “We’ve also seen more consumers interested in breakfast at home and nostalgic flavors right now. This new product is a perfect fit, and we’re excited to bring an elevated cinnamon raisin bread experience to the market.”
The Cinnamon Raisin Loaf was developed through a Kroger-La Brea Bakery partnership, which identified a gap in the in-store bakery category. “As a classic bakery favorite, cinnamon raisin bread is versatile and continues to grow in popularity, but you don’t see it in the in-store bakery fresh artisan bread offerings,” said Christy Benken, Kroger Category Manager, Bakery – Bread and Rolls. “This delicious new loaf fills an unmet consumer need.”
In addition to Kroger stores, La Brea Bakery’s Cinnamon Raisin Loaf will be available at other Kroger-owned stores, including Fred Meyer, Fry’s, Harris Teeter, King Soopers, Ralphs, Roundy’s, Smith’s Food and Drug and more.
The Cinnamon Raisin Loaf complements both sweet and savory flavors, pairing well with white cheddar and Brie cheeses.