Tecnopool S.P.A. Project Manager Massimo Molinaroli: “You win if you’re flexible in the present, but also if you can think further ahead.”

How can the rapid trend reversals - often unpredictable - be managed, like those we are currently experiencing? In the food sector, struck at two speeds, companies operating in HORECA channels have seen their market frozen while others, targeted at the trade segment, have recorded sudden increases in sales volumes with even double-digit percentages. In both cases it has been necessary to deal with technical difficulties and changed working conditions. Tecnopool, an Italian company specialised in food processing lines, never stopped operations in recent months, continuing with customer assistance and also concluding various contracts that were being finalised. The company’s Project Manager Massimo Molinaroli explains the reasons for this success, starting obviously from remote working: “In the early days timeliness was fundamental, also because the priority was people’s safety. We immediately activated remote working procedures for those able to work from home, and drew up an alternating attendance plan in line with social distancing regulations.” Technology is essential, also as a virtual alternative to the various international trade shows that the company had planned for and which had been postponed or cancelled. “The new system of videoconferences, virtual planes and demonstrations in streaming format,” continues the Project Manager, “has allowed us to showcase our machines to potential customers even during lockdown. This will be integrated into our normal way of working in the future.”