Puratos paves the way to becoming the market leader for Health & Well-Being solutions in Bakery, Patisserie and Chocolate. The Puratos Group is taking its commitment to Health & Well-Being solutions to the next level by expanding its product range to include healthier solutions across all product categories.

Nurturing consumers’ health & well-being has been part of Puratos’ DNA since its founding 100 years ago. Puratos’ Taste Tomorrow consumer survey also showed that when it comes to healthier food, consumers want both less and more. Healthy eating is just as much about eliminating ‘unhealthy’ ingredients (fewer calories, less sugar, salt and fat), as it is about adding wholesome ingredients, such as fibres, wholegrains and proteins. Puratos is working to produce products with the highest possible nutritional value, without compromising on taste or quality. Puratos further demonstrates its commitment to Health & Well-Being through its recent union with innovative company Estonian Malt. Puratos Group is also supporting the innovation and co-production of new gluten-free recipes. Located at Puratos Headquarters in Belgium, the brand-new Gluten-Free Pilot Bakery for Bakery & Patisserie (opening 2020) will allow customers from around the world to co-create with Puratos’ gluten-free specialists and tap into their expertise. Puratos’ CEO Daniel Malcorps concludes: “Health & Well-Being has always been at the heart of what we do at Puratos. Everything we do every day is contributing to consumers’ Health & Well-Being”.