Özmen Un has announced an important
development regarding its recent expansion in the retail channel. In a post
shared on LinkedIn, İpek Özmen Develi, Sales and Marketing Director of Özmen
Un, revealed that the company’s consumer brand Molineri is now available on the
shelves of all Migros stores.
This new step, introduced with a “Ramadan abundance” emphasis, demonstrates that Özmen Un is aiming to establish a strong position not only in the industrial and wholesale channels but also in the retail segment. The company, whose products had previously been available on Metro Türkiye shelves, has thus further expanded its presence within national retail chains.
In her post, İpek Özmen Develi stated, “Knowing that we will reach more tables with Molineri excites us to do even more,” highlighting the brand’s growth vision.
Taking its name from Italian roots referring to the milling tradition, Molineri is positioned as a key milestone in Özmen Un’s strategic transformation from production to branding. Bringing together high-quality Anatolian wheat with the company’s years of accumulated know-how and production expertise, the brand stands out with its emphasis on quality, traceability, and a consumer-focused approach.
Direct Access to End Consumers with 1 kg
Packaging
Molineri’s presence on Migros shelves in 1-kilogram packages represents not only a new sales channel for Özmen Un but also direct engagement with end consumers. Long recognized for its production strength serving industry professionals and industrial clients, the company now aims to elevate its brand awareness to the household level through this move.
Successive collaborations with major retail chains are regarded as a testament to the confidence in Özmen Un’s product quality, while also reinforcing the company’s sustainable growth vision.
Develi thanked the team members who contributed to the process and the Migros family, emphasizing that this achievement is the result of strong teamwork.
Özmen Un’s strengthened position on national retail shelves with the Molineri brand stands out as a noteworthy example in terms of branding and value-added product strategies within the Turkish flour industry.
