30 October 2026
5 min reading
Article
Turning data into value is the key to competitiveness in the age of AI
Until recently, artificial intelligence was a technology most companies associated with the future. Today, it is moving to the centre of strategic decision-making, production processes, R&D activities and management practices. Faced with this shift, the question companies should be asking is no longer “Will we use AI?” but “How effectively, efficiently and strategically will we use it?”
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