Bread is an item present in practically every Brazilian home and has been gaining prominence in recent years due to the practicality and versatility it offers to the consumer. A study carried out by the Brazilian Association of Biscuit, Pasta and Industrialized Bread & Cake Industries (Abimapi), in partnership with Kantar Brasil, showed that the consumption of industrialized bread increased by 6.8% this year.

Between January and August 2024, the sales volume of sliced ​​bread reached 505,805 tons, compared to 473,713 tons in the same period in 2023. This growth also impacted the category's revenue, which reached R$10 billion by August 2024, compared to R$9.23 billion in the previous year.

Sliced ​​bread continues to be the most consumed, accounting for 36.84% of total revenue, followed by regular bread (36.51%) and bagels (7.4%). The increase in consumption of the product reflects consumers' search for convenience, quality, and safety when making their choices, especially in a scenario of economic recovery.

The North and Northeast are the champions of sliced ​​bread consumption, with 60,238 tons sold by August 2024 — 38.74% of revenue. In Greater São Paulo, regular bread dominates sales, with 75,823 tons and 35.7% of revenue. In the interior of São Paulo, 104,212 tons were sold, with regular bread accounting for 38.76% of revenue.

The increase in consumption also opens space for innovation in the sector. Abimapi notes a growing demand for breads with a healthier appeal, such as whole grain and with functional ingredients.

For Claudio Zanão, CEO of Abimapi, the increase in the consumption of industrialized breads reflects changes in consumer habits, with people seeking practical and nutritious products for their daily lives. He also emphasizes that the post-pandemic period has accelerated the demand for foods that combine convenience and nutritional quality. He also pointed out that industries are innovating with products that offer more than just flavor, as they seek to meet consumers' health and well-being needs, offering options for all needs.