With 1 Position in
Packaged Snacks and Strong Local-First Capabilities, Region Represents Powerful
Long-Term Growth Engine
Mondelēz International, spotlighted its strategy for the Asia Pacific, Middle East & Africa (AMEA) region at the 2022 Consumer Analyst Group of New York (CAGNY) Conference. Dirk Van de Put, Chairman and Chief Executive Officer, and Maurizio Brusadelli, Executive Vice President & President, AMEA, will detail the attractive growth opportunities in this large and diverse region, as well as key strategic initiatives designed to advance sustainable growth and create shareholder value.
“Our performance in the AMEA region provides a strong example of Mondelēz International’s virtuous cycle in action,” said Van de Put. “We have become the 1 packaged snacks company in the region as a result of a focused reinvestment strategy enabling consistent, volume-driven organic revenue growth, strong profitability and increased share gains over several years. We see significant opportunities ahead, and we are excited about our long-term growth prospects in the region.”
Unique Portfolio
of Iconic Global Brands and Local Jewels
Mondelēz International offers market-leading brands in key geographies that drive its success in the region. Ninety percent of AMEA revenue comes from focus brands, including two $1 billion global brands in Oreo and Cadbury Dairy Milk, as well as 11 brands with revenues of more than $100 million, including local jewels such as Bournvita and Kinh Do.
The company’s long history in the region – combined with its local-first strategy, robust supply chain, sophisticated route-to-market infrastructure and high levels of investment – represent key competitive advantages. The AMEA region has delivered robust growth, averaging mid-single digits over the past three years, underpinned by strong volume growth, healthy pricing and continued productivity gains.
“With operations in 27 countries and sales in more than 70 markets, Mondelēz International is a clear leader in packaged snacks in AMEA, and we are continuing to gain share,” added Brusadelli. “Our unique combination of strong positions across key markets, a proven track record and sustainable competitive advantage give us great confidence in our ability to accelerate growth in AMEA for many years to come. Additionally, the resilience shown by our team during the last few years showcases our winning culture and our ability to manage through volatility.”
Significant Long-Term
Growth Prospects in AMEA
At the conference, Brusadelli will outline the company’s AMEA strategy, providing further detail on its plans to accelerate revenue and share gains in the region by prioritizing:
Increasing brand penetration and expanding the portfolio in core snacking categories of chocolate and biscuits
Growing distribution and channel exposure
Entering white spaces and adjacencies
Mondelēz International will also showcase its business in India and China – two of the region’s fastest-growing markets – to highlight the company’s strategy in action.