Every FRITSCH customer knows it and has experienced it at least once: The FRITSCH Technology Center (FTC). Now our new FTC under a new name emerges. A warm welcome to the “FRITSCH World of Bakery” (WoB). In order to express how much the connection between first class technology and high value products mean to us at FRITSCH our FTC is as of now called “World of Bakery” (WoB). The new name is a symbol for the adventure while baking your products. Everything has to do with producing the perfect baking goods. In fact the new name makes it clear that FITSCH covers the whole baking section. Starting with artisan bakers we also offer lines for the industrial section. FRITSCH is well known as a responsible partner when you are talking about high production quality and even optimizing your whole process. Our dough technologists are always by your side. All of them are qualified master bakers or food technologists who have deepened their knowledge through vocational training or academic study. But the best education is their many years of practical experience, their daily contact with national and international products and their contact with customers from all over the world. The team at the World of Bakery is led by Michael Gier. The master baker and food technologist has been with FRITSCH since 2006, and is known among many customers as a valuable advisor.