In statements made as part of March 20 World Flour Day, Volkan Akın, General Manager of Söke, emphasized that the sector has moved beyond raw material supply into an era of offering "experiences and solutions." Türkiye’s pioneering brand in the packaged flour market is shifting its focus toward functional and healthy bakery products.
"March 20 World Flour Day," where the ancient value of flour from the Anatolian lands is celebrated globally, has turned into a platform where the giants of the Turkish flour industry share their future visions. Söke, one of Türkiye’s most deep-rooted brands, is expanding its product range by integrating 63 years of experience with next-generation nutritional habits.
While Türkiye maintains its weight in the global food league with a massive export performance of 273.4 billion dollars in 2025, the flour sector lies at the heart of this success. Maintaining its title as the world flour export champion for 11 consecutive years, Türkiye also ranks 2nd in pasta exports and is among the top 10 countries globally in biscuits and other bakery products. According to TOBB data, 598 flour mills operating in 69 provinces represent Türkiye’s strategic power with an annual production capacity of approximately 15 million tons.
"CONSUMERS NOW EXPECT SOLUTIONS, NOT JUST FLOUR"
Söke General Manager Volkan Akın pointed out the dramatic shift in modern consumer expectations in his assessment for World Flour Day. Akın stated, "In the modern world, consumers no longer focus solely on flour, but on 'ready, reliable, and healthy' solutions derived from flour. We are seeing a rapid increase in the demand for bakery products rather than the direct sale of flour in the sector."
Söke General Manager Volkan Akın
Akın summarized Söke’s strategic transformation with these words: "People prefer practical, 'clean label,' and functional foods to keep up with the pace of modern life. Products that are high in fiber, low in carbohydrates, and high in protein are gaining importance. We are combining our 63 years of flour expertise with innovative bakery categories such as cookies, lavash, and gluten-free products."
INTERNATIONAL CERTIFICATION IN QUALITY STANDARDS
Söke’s innovation-oriented efforts are also gaining recognition on the international stage. The "International Taste Award" won by the company’s gluten-free flour variety proves its success in flavor, while the BRCGS certificate—the most prestigious document in food safety—documents the global strength of its production standards.

In a market where Türkiye is the world leader with a per capita bread consumption of 199.6 kg, Söke, as the brand with the widest range in Türkiye across more than 10 main product groups, aims to continue offering a "bakery products experience" beyond just flour.