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On 20 March 2022, the worldwide flour industry celebrated this staple food. The FlourWorld Museum in Wittenburg unveiled a dedicated flour sack with special artwork. Mühlenchemie and the FlourWorld Museum collected donations for a charitable initiative in Uganda.

Jamal Al-Hazaa, Chairman of the Al-Hazaa Investment Group, who has made a great contribution to the development of food security and nutrition in the Middle East, was awarded the World Flour Day award.