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The story of good pasta with Mutlu Makarna

22 January 20252 min reading

Turkey’s 100% locally-owned pasta producer, Mutlu Makarna, is launching its new commercial. The campaign, carrying the message “Mutlu Makarna Makes It Better,” highlights the brand’s commitment to quality and taste.

With over 50 years of experience, Mutlu Makarna is one of Turkey’s largest grain exporters. It stands out both in local and global markets with its wide range of products, produced in high-quality, fully automated, and modern facilities. Through its new commercial, the brand conveys its values rooted in tradition and its commitment to the technologies of the future.

The new advertisement features MasterChef Mehmet Yalçınkaya, marking his second collaboration with the brand. In the commercial, Yalçınkaya emphasizes the qualities of great pasta. The ad highlights the meticulous care Mutlu Makarna puts into every aspect of production, from the unique flavor achieved through the traditional stone mill method to the golden hue derived from carefully selected wheat. The campaign has garnered significant praise from viewers.

The ad emphasizes Mutlu Makarna’s production method inspired by stone milling, showcasing the golden yellow color achieved by blending premium wheat and tempering it with water. Combining inspiration from traditional methods with modern technology, the brand reflects its dedication to quality at every stage of production. Mutlu Makarna impresses with its variety suited for different recipes, its ability to hold sauces, its quality, and its taste.

Not only is Mutlu Makarna a leading name in Turkey, but it also holds a strong position in global markets. With its export success, the brand reaches dining tables worldwide, continuously advancing its legacy and quality every day.

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