Beşsan Makarna offers its Kıtlax pasta chips in a range of flavours and packaging formats. Through its pasta-based snacks, the company aims to respond to different consumption habits and diversify its sales channels.
Beşsan Makarna is diversifying its pasta business through snack products. Part of the company’s portfolio, Kıtlax Pasta Chips offer a crunchy texture and a variety of flavours in a convenient, ready-to-eat format.
According to information provided by the company, Kıtlax forms part of its product development efforts to offer pasta as a snack alongside its traditional use in main meals. With this product range, Beşsan Makarna aims to reach consumers seeking different flavours and develop its presence in the snack market.
Beşsan Makarna positions Kıtlax within its approach to research and development and product diversification. The company says its pasta-based snack development focuses on combining texture, flavour and convenience.
Seeking to broaden its range in line with consumer expectations, the company regards value-added product development as part of its growth strategy. Kıtlax is among the snack options it offers alongside its traditional pasta products.
Four flavour options
According to the company, Kıtlax is available in four flavours: ketchup, spicy taco, cheese and sweet corn. Developed to cater to different taste preferences, the product requires no cooking and can be enjoyed as a ready-to-eat snack throughout the day.
Through this variety of flavours, Beşsan Makarna aims to reach different consumer groups and expand its pasta-based portfolio to accommodate different consumption occasions.
Packaging for different sales channels
Kıtlax’s packaging options cater to individual consumers as well as foodservice and professional sales channels. According to the company, the product is offered in 40-gram packs and 4–5-kilogram bulk packaging formats.
Beşsan Makarna aims to meet the needs of retail and foodservice channels through these different pack sizes. Alongside developing domestic sales opportunities for Kıtlax, the company also intends to explore opportunities in export markets.
Continuing its product diversification efforts, Beşsan Makarna aims to apply its pasta production experience to different product groups, broaden its consumer base and expand its sales channels.