The packaging industry is a rapidly developing industry all over the world. Rapid urbanization, population growth, increase in living standards, increase in women's participation in business life, changes in consumption habits, increase in retail shopping tendency with the proliferation of shopping centers, increase in demand for consumer products and increase in exports are the main factors in the rapid development of the sector.
Changing lifestyles thanks to the globalizing economy, increasing urbanization, prosperity, and mobility continue to keep the packaging industry alive. Today, consumers expect more options to meet the increasing demand for functionality, convenience, and reliability in food packaging. The global plastic packaging market, which is growing at an annual rate of approximately 4 percent and reaching 370 billion dollars in 2020, provides new growth opportunities.
Packaging is of great importance in the food sector in terms of food safety. Innovation in packaging is the driving force for the industry. Considering the annual food waste reaching 1.3 billion tons, it must be known that this waste will decrease day by day thanks to packaging solutions that prevent food spoilage and damage to products in order to reduce food waste.
Increasing packaging demand and the population expected to grow by 40 percent until 2030 will bring along the problem of urbanization. The problem of globalization brings along the need to transport food farther, cheaper and safer. Changing lifestyles, dietary habits, increasing disposable income, and aging population factors also drive the development in the packaging industry.
The significance of packaging can be assessed from various aspects. Conserving the product in healthful conditions, recyclable raw material, and the processes including design are each quite important. Packaging design is of vital importance, especially in the retail sector where the commercial life movement is evident. The three-dimensional design of the packaging, the information on the packaging, and graphic design elements all play a role as a marketing tool for brands.
It has become an integral part of this process, as it engages at every stage including the initial product development, design, adaptation to market requirements, production, conservation, storage, transportation, distribution, advertising, sales, and end-use. In short, the packaging is not only a complementary tool that conserves the product inside, but also a part of the product. Packaging especially in foodstuffs undertakes functions in terms of product health, quality, and providing information. These are concrete indicators related to packaging that influence the consumer's decision.
As the packaging industry, which gives a good account of itself in product presentation and shelving, develops, the products of small businesses will also be able to brand. In particular, the unique designs to be performed in the packaging of local products play an effective role in increasing the number of brands. Companies operating in the sector produce in five main groups which are plastic, paper-cardboard, metal, glass, and wooden packaging. Paper, cardboard, and corrugated cardboard products have become one of the significant sectors of the packaging industry and a large part of the production in the packaging industry belongs to this sector. Glass packaging is used especially in the food industry today, where recycling is of great importance.
Factors enabling growth in the packaging industry sector can be listed as urbanization, construction and housing investments, the emerging health care sector, and rapid growth in emerging economies such as Brazil, China, India and some Eastern European countries.
Increases in disposable personal income in developing regions increase consumption and demand for packaging increases as a result of increased consumption. For example, the increase in demand for white appliances such as washing machines and dishwashers due to time pressure on consumers increases not only the demand for packaging required for these goods, but also the demand for home care products necessary for the operation of these machines, and therefore the packaging demand for these products.
The size of the global packaging industry exports in 2019 amounted to approximately 300 billion dollars. Plastic packaging accounts for 55.5% and paper-cardboard packaging for 30.4% of world packaging exports. Other packaging product groups exported are metal, glass, and wooden packaging respectively. The world's largest packaging exporting countries are China, Germany, the USA, Italy, Japan, and France.
Turkey's packaging industry is a rapidly developing sector. Rapid urbanization, population growth, increase in living standards, increase in women's participation in business life, changes in consumption habits, increase in retail shopping tendency with the proliferation of shopping centers, increase in demand for consumer products and increase in exports are the main factors in the rapid development of the sector.
According to the Packaging Industry report of the Ministry of Commerce, Turkish packaging industry products exports amounted to 4.7 billion dollars in 2019. In addition, a large amount of packaging is exported indirectly as packaging for export products. Packaging industry exports have increased by 1 billion dollars in the last five years. Due to the shrinkage in the markets concerning the global crisis, the export of packaging products decreased by approximately 15% in 2009. Between 2010 and 2015, it increased by approximately 50% from $2.47 billion to $3.74 billion. In the 2015-2019 period, it increased by 26% and reached 4.7 billion dollars.
In 2019, plastic packaging products take first place in packaging industry exports with a share of 60.6%. Plastic packaging exports increased by 0.17% compared to the previous year and approached 2.9 billion dollars in 2019. The main exported plastic packaging products are; PP sheets and films; PE sacks and bags; Knitted bags and sacks made of PE or PP strips. Other exported plastic packaging products; caps, containers, demijohns, bottles, and similar stuff.
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- Winds of change in the packaging industry
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