Join the Italian Milling Industry Association at Plant Based World Expo and a trio of events at Eataly celebrating the superior quality and versatility of its organic wheat flours and semolina. 


Andrea Valente

Pure Flour to Europe returns to New York to celebrate the Italian milling industry's rich history and modern innovations. Hosted by the Italian Milling Industry Association (ITALMOPA) and co-funded by the European Union, the international campaign promotes the export of Italian and European organic wheat flours and semolina.

"These flours are the foundation of Italian cuisine, uniting tradition and innovation to give pasta, pizza dough, bread and more the distinctive flavor and texture cherished worldwide," said ITALMOPA President Andrea Valente. "Centuries of experience, coupled with the EU's rigorous agricultural standards, have enabled the Italian milling sector to produce flours rich in dietary fiber, plant-based protein and essential minerals, such as iron and magnesium."

Pure Flour from Europe will showcase its organic wheat flours and semolina on Sept. 7 and 8 at Plant Based World Expo. Attendees can meet leaders from Molino Casillo, Molino De Vita and Molino Grassi — three mills known for combining multigenerational heritage with modern agrotechnology — and sample fresh, handmade pasta during culinary demonstrations.

Also at Eataly Downtown, Pure Flour from Europe's Chef Francesco Allegro will lead professional chefs in two invitation-only advanced pasta-making workshops.