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Chile's bakery and pasta market

16 May 20236 min reading

The bakery and pasta market in Chile has a rich culinary tradition and a growing consumer demand for baked goods and pasta products. Chileans have a strong affinity for bread, pastries, and pasta, which are staples of their cuisine.

 

Chile, located in the southwest of the South American continent, has a long thin line along the north-south direction, with the Pacific Ocean to the west, Argentina to the east and Peru to the north. As the country has a long thin line from north to south, it has a desert climate in the north, a temperate climate in the central parts and a cool and humid climate in the southern parts. It has a surface area of 756,096 km² and a population of over 19.5 million.

 

Chile has a developing economy and a sound and stable economic structure. The policies implemented since the mid-1970s have resulted in a significant improvement in income and welfare levels, with unemployment, poverty and inflation rates reduced to low levels. Chile, which has the fourth largest economy in Latin America after Brazil, Argentina and Mexico, also has a highly developed financial system. With 26 free trade agreements covering 61 countries, Chile has a very rich foreign trade base. The country has achieved a continuous and regular economic growth trend, with an average growth rate of 3.5% over the last 10 years.

 

The Chilean economy is largely based on mineral exports, especially copper. Industry accounts for more than a third of the national income and the main industries are mining, food processing, iron and steel, textiles, cement, wood processing, transport and fishing.

 

Described by the World Bank as a high-income country with a high quality of life, Chile is one of the most socio-economically stable and prosperous countries in South America. It leads Latin America in terms of competitive economy, per capita income, globalisation, pacifism, economic freedom and low perception of corruption. It also ranks highly in the region for sustainable governance and democratic development.

 

Chile, a transparent and open market in terms of investment climate freedom, is a country that manages to attract international capital with its rich mineral deposits, easy and guaranteed access to raw materials, stable economic and political structure. According to data published by the Central Bank, foreign direct investment reached USD 20.9 billion in 2022, an increase of 31% over the previous year and the highest value recorded since 2014.

 

The Chile bakery & cereals market size was valued at $7.2 billion in 2021. The market is projected to grow at a CAGR of more than 5% during the forecast period.

 

The key cities in the Chile bakery & cereals market are Santiago, Valparaiso, and Concepcion. Santiago emerged as the largest bakery & cereals market in Chile.

 

The key categories in the Chile bakery & cereals market are baking ingredients, baking mixes, bread & rolls, breakfast cereals, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits. The per capita consumption of bread & rolls was higher in Chile than other bakery & cereal categories in 2021.

 

The key distribution channels used in the Chile bakery & cereals market are food & drinks specialists, convenience stores, hypermarkets & supermarkets, e-retailers and dollar stores. Food & drinks specialists were the leading distribution channel in the Chile bakery & cereals sector in 2021 followed by convenience stores and hypermarkets & supermarkets.

 

Some of the key companies in the Chile bakery & cereals market are Artisanal Producers, Grupo Bimbo, S.A.B. de C.V., Nestle, Empresas Carozzi S.A., Lo Saldes, and Cereal Partners Worldwide S.A.

 

The consumption of organic/healthy products and the use of low-calorie/light products have become widespread in recent years, in parallel with the increase in income and education levels in the country and the impact of government policies to encourage the consumption of healthy products.

 

According to a study by Statista, the size of the sugar confectionery market in Chile will be USD 3.5 billion in 2023, with a CAGR of 5.3% between 2023 and 2027. The annual per capita consumption of sugar confectionery is 25.8 kg. The most preferred product groups are packaged bakery products, ice cream, chocolate and confectionery.

 

Pasta and Couscous imports

Looking at Chile's imports of pasta and couscous, the country spent $63 million on this product. Due to the pandemic, Turkey has suffered significant losses in this market. According to the 2022 data, Turkey accounts for about 7 percent of Chile's pasta and couscous imports, or $4.33 million. This share has fallen by 84.9% compared to the previous year. Argentina ranks first in Chile's imports of pasta and couscous with 24.6 per cent, followed by China with 19.3 per cent, Italy with 18 per cent and Peru with 14.2 per cent.

 

The country spent $183 million on sweet biscuits and wafers imported from abroad. Spain ranks first in this category with a market share of 15.3 per cent. Turkey accounts for $2.27 million of the biscuits market.

 

The country, which imports $159.09 million worth of chocolate and other food preparations containing cocoa, buys $3.98 million worth of products from Turkey.

 

Bakery Market

The bakery and pasta market in Chile has a rich culinary tradition and a growing consumer demand for baked goods and pasta products. Chileans have a strong affinity for bread, pastries, and pasta, which are staples of their cuisine.

 

Bread: Traditional bread varieties like marraqueta, hallulla, and pan amasado are widely consumed in Chile. Artisanal bakeries and local bakeries play a significant role in meeting the demand for fresh bread.

 

Pastries and cakes: Chileans enjoy a variety of pastries and cakes, including empanadas (savory turnovers), kuchen (fruit cake), and milhojas (layered pastry).

 

Specialty bakeries: There is a growing trend of specialty bakeries offering gourmet bread, organic products, and healthier alternatives like whole grain bread and gluten-free options.

 

Supermarket presence: Major supermarket chains in Chile have dedicated bakery sections where a wide range of bread, pastries, and cakes are available.

 

Pasta Market:

Traditional pasta: Pasta dishes such as spaghetti, fettuccine, and lasagna are commonly consumed in Chilean households. Local brands and imported pasta products are widely available in supermarkets.

 

Fresh pasta: The demand for fresh pasta has been increasing, with more specialty stores and delis offering handmade pasta varieties like ravioli, tortellini, and gnocchi.

 

Healthy alternatives: With a growing focus on health and wellness, there is a demand for healthier pasta options made from whole wheat, quinoa, or other alternative grains.

 

Sauces and condiments: Alongside pasta, various sauces and condiments like tomato sauce, pesto, and alfredo sauce are popular choices for Chilean consumers.

 

Market Trends:

Artisanal and gourmet products: Consumers are increasingly seeking high-quality, artisanal bakery and pasta products that offer unique flavors and premium ingredients.

 

Health-conscious choices: The demand for healthier alternatives, such as whole grain bread and gluten-free pasta, is growing as more people prioritize their well-being and dietary requirements.

 

Convenience and ready-to-eat options: Busy lifestyles have led to an increased demand for pre-packaged, ready-to-eat bakery and pasta products that offer convenience without compromising on taste.

 

Online delivery and e-commerce: The digitalization of the food industry has facilitated the growth of online platforms and delivery services, allowing consumers to order bakery and pasta products from the comfort of their homes.

 

Overall, the bakery and pasta market in Chile presents opportunities for both traditional and innovative products, catering to the diverse tastes and preferences of consumers.

 

 


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