Increasing awareness about healthy eating along with the pandemic leads consumers to some innovations in preventing health disorders. The most important of these is the trend towards gluten-free products because many people point to gluten as the initiator of health-related problems. As such, the number of celiac patients and those using gluten-free products for diet purposes is increasing day by day. Many big players in the industry have accelerated their marketing activities based on the gluten-free product offering, anticipating the growing consumer demand for gluten-free products,
A research report by Facts & Factors examining Gluten Free Market in-depth has been published. According to the report, the global gluten-free market was estimated at $22 billion in 2019 and is expected to reach $36 billion by 2026. The global Gluten-free Products market is expected to grow at a compound annual growth rate (CAGR) of 8.5% from 2020 to 2027.
According to researches, the global gluten-free products market size was estimated at $22 billion in 2019. In addition, the survey expects a compound annual growth rate (CAGR) of 9.2 percent between 2021 and 2027.
Diseases caused by unhealthy lifestyles have increased. Increasing illnesses have grown awareness about healthy diets. The rising awareness of the effectiveness of gluten-free products in the prevention of health disorders such as heart diseases, diabetes, stroke, obesity, chronic lung disease and metabolic syndrome increases the interest in these products.
According to research, the increasing incidence of Irritable Bowel Syndrome (IBS) and celiac diseases is expected to increase the demand for gluten-free products in both developed and developing countries. People suffering from the syndrome are sensitive to gluten. Therefore, gluten consumption aggravates the problems caused by the syndrome.
Celiac disease is an autoimmune disorder in which gluten indigestion damages the small intestine. The increasing prevalence of these diseases in developed countries in North America and Europe, including the USA, Canada, Germany and France, is expected to drive product demand.
WHAT IS GLUTEN?
Gluten is the name given to a group of storage proteins known as prolamines and naturally found in certain grains such as wheat, barley and rye. Many different types of prolamine fall under the umbrella of the gluten family and can be classified according to the types of grain in which they are found. The prolamines found in wheat are called gluten and gliadin, those found in rye are called secaline, and those found in barley are called hordein.
Gluten provides a wide variety of functional benefits in the human nutrition process. Gluten types are directly responsible for the soft and chewy texture of mostly grain-based foods, especially breads.
When gluten proteins are heated, they form an elastic mesh that can stretch and trap air inside. The air trapped in the dough texture also allows ideal swelling and natural preservation of moisture in breads, pastas and other similar products. Gluten is often used as an additive in a variety of processed foods from these unique and unique distinctive properties, both to improve texture and to stimulate the food to retain the necessary moisture.
Even though gluten-free diets and gluten-free food options are more common than ever today, gluten does not actually pose any health risks for the vast majority of the population. However, individuals with celiac disease cannot tolerate gluten in their bodies and may have harmful, adverse reactions to gluten. For this reason, individuals with celiac disease should eliminate gluten from their diet.
The bakery products segment, which includes gluten-free bread, cookies, cakes and scones, is expected to reach the fastest CAGR of 10.4% over the forecast period.
TOP MARKET PLAYERS
Some of the leading and top Gluten-free Products companies in the global Gluten-free Products market include Kelkin Ltd, Boulder Brands Inc., Raisio PLC, Enjoy Life Natural Brands Llc, H.J. Heinz Company, General Mills Inc., Hero Group AG, Quinoa Corporation, and Dr. Schär AG/SPA among others. The leading five players are expected to hold around 40% market share of the global Gluten-free Products market.
The gluten free products market size is segmented based on product and distribution channels. Based on product type, the worldwide Gluten-free Products market can be segmented into Bakery Products, Dairy/ dairy alternatives, Meats/ meats alternatives, Condiments, seasonings, spreads, Desserts & ice-creams, Prepared foods, Pasta and rice and Others, with the bakery segment, is anticipated to dominate the global market revenue and is also projected to register the highest growth during the forecast period.
The segment is anticipated to occupy a staggering 34% of the market share. The increased awareness and an extended range of product line-up are the major factors driving the market growth. In terms of distribution channel, the global Gluten-free Products market can be segmented into Grocery stores, mass merchandisers, Independent natural or health food stores, Club stores, Drug stores, and Others.
The geographical segmentation includes North America, Europe, Latin America, and Middle East & Africa in the global Gluten-free Products market. Regionally, Asia Pacific is expected to witness the fastest growth due to increased demand for balanced foodstuffs. Aggressive marketing strategies implemented by key players in this area to gain a significant market share often help boost market growth. In 2018, North America led the market, accounting for an overall revenue share of nearly 55%. Such foods are projected to be readily available to aid market growth, most notably in the US and major European countries. U.S. market growth is expected to be in line with the growing awareness of the celiac disease. Increasing awareness about following a healthy lifestyle will further drive the market.
Gluten is a protein found in cereals such as maize, barley, rye, and variants thereof. Gluten gives dough elasticity, helps it to rise and stay in shape, and often gives a chewy texture to the final product. Many people are found to be sensitive to gluten and have moderate allergy symptoms such as persistent diarrhea and vomiting, while others have typical symptoms of the condition called "Celiac disease. “Gluten-free food is an inventive gourmet food targeted to people with food allergies and gluten intolerance. The gluten-free products industry has undergone a shift in which gluten-free products have been regarded as a specialized niche product, and are known today as mainstream products.
The market is driven by the increasing prevalence of diseases related to lifestyle. Increased awareness of healthy diets will also boost demand for such products as they help prevent various diseases, including diabetes, heart disease, obesity, stroke, metabolic syndrome, chronic pulmonary disease, and a few cancers. Gluten free products are also believed to relieve stomach problems, lower cholesterol rates, and be less fattening.