Frozen food brand SuperFresh introduced the journey of its products from farm to fork and the production process with a new communication campaign named ‘A SuperFresh Journey’. 

Dominating the frozen food sector with a 50 percent turnover market share, SuperFresh’s documentary series named “A SuperFresh Journey” and the new commercial film, brought to life under the spokesmanship of Refika Birgül, one of the most popular chefs of Turkey, were broadcast on social media and digital platforms. In the campaign, which consists of five sections and answers to all those who wonder about SuperFresh products including harvest, technology, product variety, trust and taste, it is aimed to raise awareness about frozen foods and to deliver accurate information to consumers, based on Refika Birgül’s experience. 

Speaking at the introductory meeting of the ‘A SuperFresh Journey’ campaign, Kerevitaş CEO Mert Altınkılınç said, “With more than 100 product types of SuperFresh, our precious brand under the structure Kerevitaş company, we are guests to 7 million households by taking part in 28 million plates every year. We work with a business model that also considers the future for SuperFresh. The contract farming model and the prevention of food waste are of great importance for sustainable agriculture. As SuperFresh, we wanted to convey the journey of frozen food from farm to fork and the distinctness of our brand to our consumers with our new communication campaign named ‘A SuperFresh Yolculuk’ in collaboration with chef Refika Birgül. I believe that our campaign will raise a significant awareness among consumers regarding frozen foods.”

Refika Birgül, the face of SuperFresh, stated that in this documentary series, they answered every question that consumers wonder about the frozen food category.