Pasta company Barilla is in hot water for allegedly
misleading its customers with its label as “Italy’s #1 brand of pasta.” Barilla
can’t avoid a class-action lawsuit over allegedly deceptive advertising about
the pasta’s origins, a federal judge ruled this week.
Advertised as "Italy's No. 1 brand of pasta," the popular pasta brand Barilla will face a lawsuit over allegedly misleading consumers to believe that products made in Iowa and New York were actually made in the motherland of pasta, Italy.
A federal judge on Monday denied Barilla’s motion to dismiss a class-action lawsuit accusing the company of misrepresenting its products. Judge Donna Ryu found that the company’s phrase, "Italy's No.1 brand of pasta,” could mislead consumers to believe that the pasta is made in Italy. In addition to the phrase, Barilla features the green, red and white colors of the Italian flag on the signature blue boxes.

In the original complaint, Matthew Sinatro and Jessica Prost said that because of how the company’s products are advertised, they purchased multiple boxes of Barilla spaghetti and angel hair pasta under the belief it was made in Italy with Italian ingredients.
Matthew Sinatro and Jessica Prost filed a class action suit after they bought boxes of Barilla pasta believing the products were made in Italy with authentic Italian ingredients. Barilla is currently based in Illinois and the company’s pastas are made in New York and Iowa. Sinatro and Prost said they justified the pricey pasta purchase due to its Italian authenticity. A federal judge ruled the company can’t avoid the lawsuit for false and deceptive advertising as the two have shown they suffered a financial injury as a result of Barilla’s advertising.