Yıldız Holding united its subsidiaries for biscuits, chocolate and confectionery under a single roof with Pladis name.
Becoming a global player by acquiring United Biscuits in November 2014, Yıldız Holding united its subsidiaries for biscuits, chocolate and confectionery under a single global company which is named as Pladis. Combining more than 300 years of experience of Ülker, Godiva, United Biscuits and Demet’s companies and brands, the company started its operations today. The name of Pladis which comprises biscuits, chocolate and confectionery business except for retail operation of Godiva was inspired from Pleiades which means seven stars in Latin language. This star cluster is named as Maya in Aztecs and as Subaru in Japan. Pleiades is used as Pervin in Iran and as Süreyya in Arabic.
“WE OFFER HAPPINESS TO THE WORLD WITH EVERY BITE”
The main idea of the new company Pladis will be happiness again. Bringing happiness to all customers will be the main conception of the company through its product range which is rich enough to meet various expectations and requirements of customers in various regions in the world.
Starting its journey as a family company with Ülker, Yıldız Holding will continue its journey with values such as honesty, dignity, target-oriented movement, working hard in the new company Pladis and unite its core business with this family company. Besides, it will continue to move forward in increasing the value of the company by protecting the business management through the long term strategies which are among the features of a family company.
Stating that their target has always been to be a global company, Yıldız Holding CEO Murat Ülker said: “I think that innovation, namely inventions for being different, agility and flexibility, entrepreneurship, being consumer-oriented, doing a work right for first time and repeating this every time is important to be global in real terms. In addition, you need to be open to new ideas, to lead your own business and to put your heart into this.”
THE NEW COMPANY WILL BE ABLE TO BE MANAGED LOCALLY
The executive managers of Pladis of which operation is divided into regions all around the world will be Yıldız Holding Executive Deputy Chairman Dr. Cem Karakaş and Yıldız Holding Vice President Ali Ülker. While Ali Ülker will be managing innovation and quality in which he is highly experienced, Dr. Cem Karakaş will be responsible of opeAtaken by the three CEOs. Mehmet Tütüncü will be responsible of Turkey, Middle East, North Africa and Central Asia; Mohamed Elsarky will be responsible of Americas, Japan and Korea; Jeff van der Eems will be responsible of United Kingdom, Europe, Sub-Saharan Africa and South Asia.