The effect of the packaging, which is one of the factors affecting the purchasing decision of consumers, has increased exponentially with the coronavirus pandemic. In this period, packaged products gained great importance particularly in the food sector.

With the Covid-19 pandemic period, interest in packaged brands has increased because they are more hygienic and reliable, as well as providing protection. Packaging, which is a valuable material that protects the product placed inside, ensures that it reaches consumers in clean and safe conditions, and at the same time facilitates the transportation and storage of products, once again proved its importance especially in food products during the pandemic period. Consumer demands in packaged products began to change radically with the pandemic. Bürkan Çiftçigüzeli, Founder and Creative Director of B12 Creative Branding Agency, explained that there were some changes in the purchasing criteria of consumers with the pandemic process and said, “In this period, we once again saw that health is more important than anything else. People now prefer packaged products more because they think they are more hygienic and reliable. In particular, packages with a locked cap system attract the attention of consumers. In order to shorten the time spent outside, the trend towards larger and heavier products is increasing. For example, purchasing 750 grams of cheese instead of 250 grams of cheese the time interval to go shopping again is expanded. The consumer has now started to buy in higher quantities with domestic consumption. Therefore, the durability and storage life of the packages have become an even more important issue”.