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Pasta, Biscuit and Bakery Products in Brazil

03 March 20227 min reading

As the fifth largest country in the world by area, the sixth largest by population, and nineth biggest economy, Brazil is a major producer, consumer, and exporter of a wide range of agricultural products. It is one of the world’s biggest agricultural powerhouses. Agribusiness is the key driver of the Brazilian economy. Brazil is one of the leading global players for biscuit, pasta, industrial bread and cake categories. 

Brazil is one of the leading global players for biscuit, pasta, industrial bread and cake categories. The country's revenue in Bread and Bakery Products segment amounted to 19 billion 500 million dollars in 2019. The Brazilian bakery products market, which reached $24 billion in 2021, is expected to exceed $26 billion in 2022. According to The Brazilian Manufacturers Association of Biscuit, Pasta and Industrialized Bread & Cakes (ABIMAPI) data, there are more than 30 Brazilian brands abroad that supply grain-based packaged food to more than 120 countries across 5 continents.

Brazil is the fifth largest country in the world and the largest in the southern hemisphere. It has the 9th largest economy by GDP and a population of about 215 million people. The country represents the gateway to the Mercosur trade block, including Argentina, Paraguay, Uruguay and Venezuela, as well as with special relationships with Bolivia, Chile, Colombia, Ecuador, Peru, Guiana and Suriname, which together form a common market of more than 330 million consumers. Brazil has an enormous internal growth potential, a broad industrial base and infrastructure and a diversified economy. Brazil is a traditional leader among emerging markets. A BRICS member, many multi-national companies consider it as an essential market for global businesses.

26-BILLION-DOLLAR BAKERY PRODUCTS MARKET

The revenue of the Brazilian food market, which attracts food producers with its 215-million population, reached 162 billion dollars in 2021. The market is expected to grow at an annual rate of 5.91%. The bread and Cereal Products segment draws attention with its volume exceeding 26 billion dollars. 

According to Statista's data, the revenue of Brazil in the Bread and Bakery Products segment is estimated to be 26 billion 17 million dollars in 2022. The Brazilian bread market is expected to grow at an annual rate of 5.06 percent over the next 5 years (CAGR 2022-2026).

The average consumption volume per capita in the bread and bakery products segment in Brazil exceeds 55 kilograms and is expected to reach 56.4 kilograms in 2022. In the Bread and Bakery Products segment, the annual consumption volume is expected to reach 12 million 974 thousand tons by 2026. The Bread and Cereals segment includes fresh bread and small round bread, as well as pasta, breakfast cereals, and other grain products such as flour, baking powder, semolina, couscous, and bulgur. 

The revenue in the bread segment alone was 16 billion 554 million dollars in 2021. The average consumption volume per capita in the bread segment is expected to be 29.6 kg in 2022.


The Brazilian pasta market, too, is growing rapidly. According to the calculations made on retail prices, the market, which reached 3,740 million dollars in 2019, reached 3,871 million dollars in 2021 with the increase in pasta consumption with the effect of the pandemic. According to Statista's data, the total revenue that Brazil will generate from the pasta segment is expected to be 3,964 million dollars in 2022. In the pasta segment, the volume is expected to be 2,911 thousand tons by 2026. The average volume per capita in the pasta segment is expected to be 6.0 kg in 2022. By 2026, it is estimated that the pasta market in Brazil will reach 5 billion 36 million dollars, thus increasing to an average annual CAGR of 6.16%.

EXPORT DATA OF INDUSTRIES

With the pandemic, the demand for accessible foods with more practicality and shelf life for domestic consumption has increased the consumption of Biscuits, Pasta, and Industrialized Bread and Cakes. The categories covered by the Brazilian Manufacturers Association of Biscuit, Pasta, and Industrialized Bread & Cakes (ABIMAPI) reached an export figure of $245.5 million in 2021. There was a 25-per-cent-growth compared to the 2020 closing, which was $196.3 million. The total products exported, on the other hand, reached 201 thousand tons, a substantial increase of 27 percent in volume.

The biscuit, pasta and bread segments are the main consumers of national wheat, accounting for one-third of national wheat flour consumption. According to ABIMAPI, more accessible foods that are more practical for domestic consumption and have a longer shelf-life have led the way in exports.

The devaluation of the Brazilian Real against the dollar in 2021 did not affect the positive results of exports, as it was offset by high volumes of input imports, mainly wheat flour. Therefore, it was the export effort and high demand for food that caused the increase in international sales. Promotional projects carried out by ABIMAPI in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) had a great impact on this increase. 

The years 2020 and 2021 passed with difficulties arising from the pandemic. The shortage of containers for foreign customers also kept international freight rates at a high level. The increase in demand during the pandemic has focused on the Middle Eastern markets seeking gluten, lactose and sugar-free products to meet local needs.

INDUSTRIAL BREAD AND CAKE TYPES

In the bread and cake categories, as a result of the product sales of 114 thousand tons, a 30% increase compared to the previous year (71 thousand tons), a total of 112.3 million dollars was exported. As a result, 44% more income entered the country compared to 2020. For the first time, an industry category alone exceeded 100 thousand tons of exports in a year. 

One of the items of which sales increased the most during the pandemic was loaf bread. Compared to 155 tons of loaf bread exports in 2019, approximately 2,500 tons were exported in 2021, an increase of about 20 times.

VENEZUELA LEADS PASTA EXPORT

The international sales of pasta have doubled since the start of the pandemic. Pasta category achieved revenue of 17.6 million dollars exporting 17 thousand tons. According to ABIMAPI, the egg pasta segment achieved the highest growth in the category, with high growth of 116% in volume. Another prominent segment was instant pasta exporting 3,100 tons in 2021. 10,000 tons of total pasta export was realized by Venezuela. Venezuela, which has a high pasta consumption per capita and meets 60% of Brazil's exports in the category, increased its demand from around 4 thousand tons in 2019 to 10 thousand tons in 2021. 


South America remained the primary market for Brazil's industrialized bakery products, accounting for 82% of exported volume. South American countries have come to the fore in the export agenda of the sector, as they can be serviced by land without being dependent on maritime transport. Among the countries, Venezuela was the highlight of the destinations.

Biscuit exports represented the highest international sales in the industry, with annual revenue of 115.5 million dollars in 2021 accounting for an annual increase of 23%. In terms of volume, the segment's overseas sales increased by 21% compared to 2020 by reaching 68 thousand tons. "In 2020, this category felt the impact of the pandemic and caused a slight recession. So, the resumption of growth in 2021 in traditional markets such as Paraguay, Argentina, Angola, and Mozambique signals the normalization of business," ABIMAPI commented.


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